Festival City

Festival City

A hub of interactive experiences

Immerse yourself in a world of wonderful marketing innovations.

The Festival City - hosted by our sponsors and partners - is the pulse of the Festival. It's where you can create, collaborate and connect with fellow Festival-goers outside of the learning environment. 

Make your way to Festival City and visit one of many experience rooms and pods, designed to provide you with an array of ideas and inspiration to tackle your next big projects.

To find out more about sponsorship opportunities, click here. The Delegate Pack is the go-to place to discover more about visiting the Festival, download it below. To be notified when the full 2019 agenda goes live, fill in the Agenda Alert form.

Download the Delegate Pack



Here are some of the Festival City activations from 2018:

  1. Have you got what it takes to be a Modern Marketer?

    Come and play one of our iconic TV Game Shows and win prizes all throughout the day.

    Plus, you’ll get the chance to win big, with 1 of 14 top prizes from Fujifilm instant cameras, Wacaco Portable Espresso Machines, a wireless Mobile Photo Mini Printer and more.

    Our TV gameshows:

    • Econundrum - Play against the clock and unscramble our marketing terms for a chance to win.
    • Who wants to be a Modern Marketer? - Come and test your knowledge by answering our marketing quiz.
    • M3 wheel of Fortune - Spin the Econsultancy M3 wheel and win on the spot prizes.


    Econsultancy Big Prizes of the Day

    Everyone who manages to beat our TV gameshows will be entered into our raffle taking place at 3.45pm each day, for a chance to win one of our top prizes.

  2. Are you hungry? Head to the Festival Street Food Market for a variety of foods, snacks and beverages:

    Food & Snacks: Pie stacks, Firepit, Vitality Shack, Point & Flat, Mrs Jefferson's Mac n Cheese and M'Goun. 

    Soft Drinks: Water, and Lunch Drinks from Karma Cola.

  3. Give in to your thirst and grab a good looking, great tasting and do-gooding fizzy drink!
  4. Grab a complimentary tea or coffee from Change Please. Support London’s homeless by making a donation if you can.
  5. Having photographed portraits of Queen Elizabeth, and an endless list of cultural icons - RANKIN would like to extend a special invitation to take your portrait at his "pop-up" studio during the Festival of Marketing.
  6. Come to the SAS Experience Room and try your luck in the SAS Escape Room Challenge. If you complete a series of puzzles and crack the code to unlock your customers secrets, you could win an Amazon Alexa. Throughout the two days we will also be hosting live demos where you can learn how to provide more contextually relevant content at every touchpoint in your customers’ journey - improving customer experience every step of the way. Join our team of Customer Intelligence experts each day at 14.45 for a JAM presentation session and learn how to overcome key challenges when trying to capitalise on customer digital information. Plus don’t forget to pick up a bag of your favourite pick & mix sweets! If you’re interested in booking a session, please go to the Festival app. Spaces are limited, you will receive an email confirming your place closer to the event. 

  7. Are you the smartest marketer at the Festival of Marketing? Prove it with our 60-second test and you could win an Apple Watch 4!  
  8. Progress Sitefinity are coming to the Festival of Marketing for the first time! We would love you to join us on our Pod (number 7) for a chat about your digital transformation journey.

  9. PSYCLE offers four different workouts: RIDE, BARRE, STRENGTH & YOGA. Four unique, scientifically designed workouts, engineered from scratch to provide maximum physical and emotional benefit.

    Get 4 classes for £20 at our Shoreditch studio here 

    T&Cs: Offer available to purchase until 31.10.18. Credits valid for our Shoreditch studio for new customers only. Credits valid for 3 weeks from purchase. Non transferrable or refundable.

  10. Check out the time slots below to buy the books from these inspiring authors:
    • The Slumflower, What a Time to Be Alone, 10th October 11:00 - 13:00
    • Dr Shaun Davis, Positive Male Mind, 10th October 15:30 - 17:30
    • Step Up Club, Step Up, 11th October 11:00 - 13:00
    • Richard Shotton, The Choice Factory, 11th October 11:00 - 13:00
    • Guinness World Records 2018, 10th & 11th October, FREE for all delegates
  11. By harnessing the power of technology to create immersive experiences, the bus brings people, especially school children, closer to the science behind space and spark life-long curiosity. Showing just how far Science can take you. 

    The Space Descent Bus incorporates:

    • A digital space suit using cutting edge image tracking to put students in the boots of an astronaut
    • Hidden physics & chemistry lessons built into on-board interactive tablet games
    • An out-of-this-world experience…a selfie with the whole planet was available to everyone who stepped aboard via a digital observatory window
    • And the chance to be sent into space to re-live Tim Peake’s descent back down to Earth, via a world-class VR experience\

    Cheil UK’s Client Samsung, as part of their CSR efforts, have a focus on youth education, supporting schools, colleges and charities with technology as well as through cultural partnerships Their key Cultural partnerships is with the Science Museum Group, whom recently acquired the Soyuz capsule in which astronaut Tim Peake descended back to Earth from the International Space Station Centre.

  12. Visit ‘Marketing Week Meets’, a podcast series of interviews with marketing luminaries sponsored by Salesforce.

  13. Do your bit for the environment and refill your re-usable bottle at a water point.
  14. Do you work with influencers or are considering it? We have arranged an exclusive free trial to our sister brand Influencer Intelligence, the leading influencer marketing platform. From niche influencers all the way to A-listers, make data-driven decisions about which talent to work with, when and why. We are also offering all delegates the opportunity to sign up to special introductory package to kick start their influencer strategy.

    Click here to start your free trial

  15. Charge your phone with our mobile charging partner Chill & Charge.
  16. Loopme will have a smoothie stand in the Festival City, where visitors will be able to enjoy a delicious and refreshing smoothie and learn more about Loopme and Artificial Intelligence for Advertising.
    We will have 4 different smoothies to choose from, each named after an well-known AI term or algorithm that Loopme works with on a regular basis.
    Visitors will also have the opportunity to stay and learn more about how we use attribution, AI and analytics to drive brand outcomes, such as awareness, purchase intent, foot traffic and offline sales.
  17. We have pulled out all the stops to bring you a VIP cinema experience like no other. Our #SitecoreCinema experience room will feature great content, tasty snacks, exciting giveaways and the ultimate VIP after party with happy hour! We are hosting the Customer experience track across the 2-days, presenting customer sessions, a research led workshop as well as intimate content jams in our room.
  18. Hear Guy Hanson present on “GDPR and email marketing: Why it was a force for good” Wednesday 10 October 2018, 10:15 am, Personalisation Stage.
    Sign up for one of our Jam Sessions on “GDPR learnings for email marketers: The Good, the Bad and the Ugly”, moderated by Dan Stone and Adrian Nabarro from our Professional Services team as well as Priyanka Roy and Alice Spencer from the Technical Account Management at Return Path.
    Exclusive opportunity for a one-on-one meeting with Return Path’s CMO Daniel Incandela during FoM this year.
    Come by our room and enjoy some delicious macaroons (we also have a selection of coffee and tea, of course).
  19. The RedEye coffee bar is bringing a magical twist to Festival of Marketing this year - make sure we are on your list of places to visit - you're in for a treat!
  20. The RedEye coffee bar is bringing a magical twist to Festival of Marketing this year - make sure we are on your list of places to visit - you're in for a treat!
  21. Visit our Experience Room to find your best audiences with Experian data and deliver personalised, consistent customer experiences across channels.
  22. Visit us to see how you can 'Transform Your Work'.
  23. PLAY

    The Exchange Lab’s versatile room will provide the first and only accredited space at the Festival for visitors to take control of state of the art drone technology. Take part in our bespoke, interactive challenge where we bring to life our leading programmatic technology, Proteus allowing you to visualise through action, the unique benefits of multi-platform programmatic technology as part of your digital advertising strategy.


    Don't forget to book our Festival Jams, taking place daily at 12.20 - 12.55 Topic: Understanding the millennial mind: The truth behind the digital persona. The Exchange Lab and Populus will be revealing research into millennial’s online behaviour and social attitudes. Join the jam to gain insight into the value exchange millennials expect in a post-GDPR world, identify the marketing traps that millennials set since becoming so digitally savvy and find out what advertising to future connected generations looks like.


    Come in, chat to us, catch up on emails or recline into our comfy bean bags and plan your Festival Agenda from the comfort of our ‘Chillout Zone’.

    *Don’t miss our Festival After Party on Wednesday 10th October.

    * We'll have an open bar and a resident DJ on the decks! 17.15-21.00

  24. Our room will have a content stage with sessions throughout the day on storytelling, conversational techniques, The future of business presentations and how AR will change the face of remote meetings.
  25. The room will host an experiential tour of an exhibition like no other. Focusing on the past, present and future of AI, the Phraseeum will offer visitors the change to experience the 'brain of Phrasee' with an interactive VR experience. Included in the immersive experience will be the chance to try and beat the machine... do you have what it takes? The Phrasee-um will offer the following:

    • Live demos of how Phrasee's AI works
    • Engaging discussions from CEO Parry Malm (No powerpoint presentation allowed)
    • A place to escape the madness with a cup of your favourite coffee and some good conversation
  26. Our room will be a brand health pharmacy. Enter our room to measure your social maturity, get a bespoke health check and get a virtual prescription.

    You'll be speaking to the experts who will guide you through the process and ensure you walk out knowing more about your brands wellness.

    We will also have talks from data scientists and social analysts so you can take real learning and apply them to your brands health.

  27. We've got plenty of exciting activities happening across the Festival so make sure you come to Silicon Roundabout Pod C to check it out. Fancy winning yourself a drone? Or some luxury champagne? If you do, don't miss our QR prize draw where there's a guaranteed win for every player. Stewart, the manager of Guidebook's existing business team, will be giving a talk titled ‘AI? Start with Actionable Intelligence’ on the AI & Tech Innovation stage at 4pm on 10th. Stewart helps clients achieve their mobile engagement goals. He has experience working with some of the largest companies in the world, on a diverse set of use cases which include: internal/external events, onboarding, L&D, and compliance.
  28. Q&Q will be there to meet, greet and provide lots of information to brand marketers looking Eastwards for line extensions, new launches or likewise. We are a Market Research and Insights company working in key Asian markets including China, India, Malaysia, Singapore, Thailand, Indonesia and Vietnam.
    Representatives from our London office will be there to understand more about your brand and discuss possible insight generation methods with Asian consumers.
    Along with traditional MR, Q&Q provides video ethnographic research, Neuroscience, AI tools etc. to make insight generation interesting, relevant and actionable.

  29. Come and enjoy a tasty crepe.
  30. The Festival of Marketing is where the UK marketing industry goes to keep up-to-date with the latest marketing ideas, such as those that combine website and customer data with high-impact responsive print.
    That's why we're here! We provide highly responsive direct mail services, with turn-around times that can be measured in hours and guaranteed SLA's backed up with ISO27001 certification. If you have smart data, we'll help you maximise the 'cut-through' and the results.
    We're also launching our 'MyOpenData' online platform... a largely untapped data resource that neatly side-steps GDPR regulations by using open, anonymous data.
    Members search a library of previously separate open data sources to create usable direct mail lists. They refine the results using geo-targeting, and add in further open data such as census information.
    No data skills are needed and no need to hire in Data Consultants or in-house Data Analysts, because everything is driven by easy-to-use menus and filters you control.
    Best of all... it's free to join and use, with pay as you go for additional features, and more open data sources are being added weekly.
  31. Sagittarius will be spending the two days discussing how brands can achieve measurable ROI from digital, drive increases in conversion rates and will be showcasing their new Experience Optimisation Programme, launched earlier this year which includes easy purchase steps for digital transformation.

  32. What's the secret to long-term customer relationships? Drop by Pod 12 to find out, and enjoy a churro and some chocolate. Don't miss what could be the most valuable workshop of the Festival: How to find your customers rhythm (Wed. 11:30 at Workshop Room B). And, we hope we'll bring a smile to your face while you're taking a break in the restroom.

  33. We are here to let as many people as possible know how easy it can be to aggregate all your data and automate your reporting across all sources.
  34. Swing by the Neustar Pod to discover more about your identity and enter our prize draw to win a DNA Ancestry test kit.
  35. Come and join us at our stand to hear how we help organisations gain competitive advantage by unlocking data to deliver insights that matter. We also have a great talk lined up by one of our data scientists - Nick will be presenting the results of work to help our clients embed recommendation systems and personalisation to their products and services at 10:15 on Day 2, Data & Analytics Stage.
  36. Conductor's team will be at Engagement Pod 11. Stop by to enter our raffle, discuss your Content + SEO strategy with an expert, and check out the Conductor platform, recently named an SEO Platform Leader by Forrester.
  37. Join the Awin team at our doughnut tricycle and enjoy a hot mini doughnut whilst getting the latest advice on how you can grow your reach through affiliate marketing.

  38. Stop by Pod 16 and enjoy a scrumptious waffle.

Festival of Marketing

7 - 8 October 2020 


The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.


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