Agenda 2019

Agenda 2019

Loaded with inspiration, learning and business potential

Get a taster for what you can expect to see at the Festival this year.

Discover last year’s amazing content programme, view some of the best sessions of 2019, and sign up for the Agenda Alert to be notified when the full 2020 agenda is revealed. 

WATCH 2019 SESSIONS   2020 AGENDA ALERT

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  • Content Stage
  • Creative Brand Thinking Stage
  • Customer Experience Stage
  • Digital Transformation Stage
  • Effectiveness & Data Stage
  • Headline Stage
  • Headliner
  • Insight & Marketing Intelligence Stage
  • MW Strategy & Leadership Stage
  • Personalisation Stage
  • Realising Your Potential Stage
  • Social & Influencer Marketing Stage
  • Tech Innovation Lab
  • Workshop
08:55
  1. Headline Stage
    10 min
    Steve Newbold, Group Managing Director, Xeim
09:05
10:00
  1. Content Stage
    35 min
    Vertical storytelling is the new norm when it comes to mobile content, this session will bring verti ...
  2. Creative Brand Thinking Stage
    35 min
    What’s in store for the future of retail? Shopping is changing and so is customer behaviour, join us ...
  3. Digital Transformation Stage
    35 min
    Econsultancy introduces a panel to ask "what should modern marketers look like?" and more pertinentl ...
  4. Customer Experience Stage
    35 min
    Join Validity as they host an expert panel discussion, chaired by Data Marketing Strategist Guy Hans ...
  5. Tech Innovation Lab
    35 min
    According to the BBC, gaming is worth more than music and film combined, and more people watch video ...
  6. Personalisation Stage
    35 min
    Tread the path to great customer engagement; like the path to achieving a Zen-like state, it only re ...
  7. MW Strategy & Leadership Stage
    35 min
    Should the same rules of observation and measurement used in science apply in marketing? Will this m ...
  8. Social & Influencer Marketing Stage
    35 min
    The term Influencer is rapidly becoming outdated with a world of quality content creators, entrepren ...
  9. Realising Your Potential Stage
    35 min
    Learn how to respond to and take ownership of the events in your life that feel out of your control ...
  10. Insight & Marketing Intelligence Stage
    35 min
    Hear from Yilmaz Erceyes, Marketing Director at Premier Foods, as he delves into how his team remove ...
  11. Effectiveness & Data Stage
    35 min
    Predictive Analytics and AI is revolutionising your Marketing Automation strategy.  Using Customer L ...
10:35
  1. 50 min
    Visit the Festival networking area and explore our sponsors' activations! 
11:25
  1. Customer Experience Stage
    35 min
    In this fast-paced session, Econsultancy's head of research in the US will share the most surprising ...
  2. Effectiveness & Data Stage
    35 min
    Historically, diamonds have had the legacy issues linked to conflict minerals and 'bad behaviour', a ...
  3. Personalisation Stage
    35 min
    Growth Marketing Director, Albert Abello Lozano describes how Treatwell moved from having multiple i ...
  4. Creative Brand Thinking Stage
    35 min
    In today’s crowded communication landscape, there is a stronger link between creativity and effectiv ...
  5. Digital Transformation Stage
    35 min
    Going digital has had massive consequences; automation, interactivity, and more accurate metrics (to ...
  6. MW Strategy & Leadership Stage
    35 min
    How close can we get to the warmth and interactivity of a real human conversation as businesses stri ...
  7. Workshop
    85 min
    Customers today expect a personalised and unified journey with interactions tailored to their contex ...
  8. Social & Influencer Marketing Stage
    35 min
    Head of Social Content, Emma Martell, reveals how offbeat humour can help you gain viral reach From ...
  9. Content Stage
    35 min
    How can you create organic content that engages and educates? Join Honda’s Digital Content and Socia ...
  10. Tech Innovation Lab
    35 min
    Debora Koyama, CMO Europe, joins the Festival to share Mondelez’s journey to lead the future of snac ...
  11. Insight & Marketing Intelligence Stage
    35 min
    Is your marketing department suffering from Death by Dashboard? Got piles of data and charts, but la ...
  12. Realising Your Potential Stage
    35 min
    77% of recently surveyed volunteers agreed that giving back improved their own mental health and wel ...
12:15
  1. Effectiveness & Data Stage
    35 min
    Understand the implications and industry impact of the GDPR for marketers Breakdown marketing compli ...
  2. Realising Your Potential Stage
    35 min
    Many men look up to brands yet 68% don’t feel that they’re represented by any brand, this is an alar ...
  3. Digital Transformation Stage
    35 min
    Transforming access for NHS and social care professionals from over 400 services in one cohesive use ...
  4. Customer Experience Stage
    35 min
    Zone will be hosting an informative discussion around the long-held belief that you can’t simultaneo ...
  5. Creative Brand Thinking Stage
    35 min
    Learn how small organisations can be more dynamic and agile than larger brands   From finding your b ...
  6. Tech Innovation Lab
    35 min
    Businesses that enhance their Martech stack by ingesting real-time data from multiple marketing tool ...
  7. MW Strategy & Leadership Stage
    35 min
    In today’s economy, we know that brands are shifting rapidly to use experiences as a means of differ ...
  8. Content Stage
    35 min
    There’s a revolution in the air, and it’s changing how we read the news… Digital readership of our n ...
  9. Social & Influencer Marketing Stage
    35 min
    Strategy Director, Jamie Maple, talks you through how Wilderness helped HBO cut through the noise ar ...
  10. Personalisation Stage
    35 min
    A look at the evolution and history of language, linguistics and sound as a medium Find out about th ...
  11. Insight & Marketing Intelligence Stage
    35 min
    Understand the current state of the sharing economy with Zipcar, OLIO, Toy Box Club and The Collecti ...
12:50
  1. 70 min
    Grab lunch, visit the Festival networking area and explore our sponsors' activations! 
14:00
  1. Content Stage
    35 min
    Keeping your content relevant in today’s fast-paced digital world How much content is enough content ...
  2. Personalisation Stage
    35 min
    Join Neil Kirby of Bupa Global as he takes you through Bupa’s marketing evolution following a custom ...
  3. MW Strategy & Leadership Stage
    35 min
    Unveil our latest 2019 Brand Nirvana research which identifies how much more people are willing to s ...
  4. Tech Innovation Lab
    35 min
    How Beamly structure themselves to embrace innovation and customer-centricity Effectively using data ...
  5. Customer Experience Stage
    35 min
    Monika Schulze, Global Head of Customer Experience at Zurich, will explore how the company successfu ...
  6. Workshop
    35 min
    In a highly competitive environment, adding more people or increasing budget is not sustainable. Mar ...
  7. Creative Brand Thinking Stage
    35 min
    Be the first to hear about new research from the Evening Standard, Life 2.0, which explores the idea ...
  8. Insight & Marketing Intelligence Stage
    35 min
    Join YouGov and judges from this year’s Marketing Week Masters Awards to understand the key pillars ...
  9. Social & Influencer Marketing Stage
    35 min
    Insights from The Female Lead’s in-depth study into how strong, visible female role models can be ha ...
  10. Realising Your Potential Stage
    35 min
    Voted as a 2019 best place to work for LGBTQ equality by Human Rights Campaign (HRC) Foundation in t ...
  11. Effectiveness & Data Stage
    35 min
    Join Jules Kendrick, CEO of JICWEBS for an insight into industry standards for brand safety and ad f ...
  12. Digital Transformation Stage
    35 min
    Visual storytelling is rapidly evolving from broadcast media driven by the adoption of vertical vide ...
14:50
  1. Tech Innovation Lab
    35 min
    This session will outline the content velocity challenge and provides insight around the key conside ...
  2. Content Stage
    35 min
    The relationship between brands and ‘people’ has altered dramatically; brands (and those communicati ...
  3. Social & Influencer Marketing Stage
    35 min
    Learn about the legal do's and don'ts when marketing on social channels, particularly in the influen ...
  4. Realising Your Potential Stage
    35 min
     How the Movember campaign harnessed digital platforms and marketing to build a global men’s health ...
  5. MW Strategy & Leadership Stage
    35 min
    This interactive session will see Marketing Week’s contributors gather to nominate the buzzwords, th ...
  6. Creative Brand Thinking Stage
    35 min
    Bringing creative design thinking to the heart of your organisation The need for a design-first appr ...
  7. Insight & Marketing Intelligence Stage
    35 min
    By 2020, Gen Z is expected to account for 40% of all customers. Join Benefit Cosmetics, Student.com, ...
  8. Effectiveness & Data Stage
    35 min
    Digital advertising offers marketers a wealth of opportunity, but also some dilemmas. Precision vs R ...
  9. Customer Experience Stage
    35 min
    At the Festival of Marketing, you’ll never be more than seven meters from a brand evangelizing about ...
  10. Personalisation Stage
    35 min
    Hear from Kitewheel President, Mark Smith, on how the landscape has changed and expectations for per ...
  11. Digital Transformation Stage
    35 min
    2 years in the making and covering 12 countries, Head of International Media Management & Transforma ...
15:25
  1. 45 min
    Visit the Festival networking area and explore our sponsors' activations! 
16:10
  1. MW Strategy & Leadership Stage
    35 min
    Several new jobs have been created and filled by marketers in recent years. We have seen the rise of ...
  2. Digital Transformation Stage
    35 min
    The era of conversational marketing is here. Join LivePerson to find out how the popularity of messa ...
  3. Tech Innovation Lab
    35 min
     Hear exclusive examples from Diageo’s Head of Tech and Digital Innovation Benjamin Lickfett, from t ...
  4. Effectiveness & Data Stage
    35 min
     Wowcher, Zalando, Tata Global Beverages and Monzo share examples of how they have tried, tested and ...
  5. Realising Your Potential Stage
    35 min
    Engage, inspire and motivate your audiences with public speaking expert, Lisa Wentz Join this 35-min ...
  6. Creative Brand Thinking Stage
    35 min
    Do brands have the power or perhaps a responsibility to address mental health? The emerging relevant ...
  7. Insight & Marketing Intelligence Stage
    35 min
    Having lots of data is great, however the data you have is not always telling you the whole story. M ...
  8. Content Stage
    35 min
    JBL's Head of Marketing Simona Bara shares her how-to guide for creating localised content for a lar ...
  9. Personalisation Stage
    35 min
    Hear from Guidebook’s Director of Account Management Stewart Price, who will be sharing insights and ...
  10. Customer Experience Stage
    35 min
    Successful brands know that customer experience is the battleground for profitable growth. Research ...
  11. Social & Influencer Marketing Stage
    35 min
    Listen to an influencer’s perspective on brand partnerships within the wellness industry as each pan ...
16:55
17:35
  1. Headline Stage
    10 min
    Steve Newbold, Group Managing Director, Xeim
17:45
  1. 3:15 min
    Socialise and unwind with your latest connections. As always, day one will end with the Festival Aft ...
08:55
  1. Headline Stage
    10 min
    Steve Newbold, Group Managing Director, Xeim
10:00
  1. Insight & Marketing Intelligence Stage
    35 min
    From influencers to urbanites, brands desperately want to be associated with hip, educated and solve ...
  2. Creative Brand Thinking Stage
    35 min
    Does your creative work for you? Identifying the right time to reassess your partnerships and develo ...
  3. MW Strategy & Leadership Stage
    35 min
    Marketers are craving purpose. Purpose for their brands. Purpose in life. But what’s stopping them? ...
  4. Digital Transformation Stage
    35 min
    Econsultancy brings its popular webinar series to the Festival stage Neil Perkin curates and interpr ...
  5. Customer Experience Stage
    35 min
    Over the last decade, we’ve become an industry obsessed with personalisation. And it’s paying off; w ...
  6. Personalisation Stage
    35 min
    Marketing teams are well aware that they should be investing in personalisation. But it can be a cha ...
  7. Realising Your Potential Stage
    35 min
    Diversity broadens access to the best talent in the world, leading to enhanced innovation, creativit ...
  8. Tech Innovation Lab
    35 min
    Andreas Fabricius, New Market Director at LeadFamly reveals how marketing strategies can achieve mor ...
  9. Effectiveness & Data Stage
    35 min
    In 2017, Robinson’s was struggling in a declining flavoured concentrate category. Drastic action was ...
  10. Content Stage
    35 min
    Against a backdrop of increasing negativity in the news, reflected in the economy and across social ...
  11. Social & Influencer Marketing Stage
    35 min
    In this session... At Cannes 2018, Keith Weed, the world’s most influential marketer, cast doubt ove ...
10:35
  1. 30 min
    Visit the Festival networking area and explore our sponsors' activations! 
11:05
  1. Customer Experience Stage
    35 min
    All businesses, big and small, will feel the pressures of a setback at some point, whether it’s a co ...
  2. Effectiveness & Data Stage
    35 min
    Richard Kenyon, Director of Marketing, Communications & Community at Everton Football Club shares ca ...
  3. Digital Transformation Stage
    35 min
    AI will significantly change how we work as digital marketers: join this session to learn how you ca ...
  4. Tech Innovation Lab
    35 min
    Are we living in a streamlined dream home filled with sensor-equipped tech responsive to your every ...
  5. Content Stage
    35 min
    Adrian Farina, SVP Marketing, Europe at Visa explores how organisations can use the platform of spor ...
  6. Realising Your Potential Stage
    85 min
    This year the Festival of Marketing has teamed up with the School of Marketing to provide an excitin ...
  7. MW Strategy & Leadership Stage
    35 min
    Two of the main architects of the Marketing Week Masters winner, Customer Director Hannah Squirell a ...
  8. Social & Influencer Marketing Stage
    35 min
    Join The Roald Dahl Story Company as they journey through three approaches to transporting your trad ...
  9. Personalisation Stage
    35 min
    How data & personalisation are fuelling growth at GSK - hear from EMEA Media Director Jerry Daykin a ...
  10. Insight & Marketing Intelligence Stage
    35 min
    Consumers demand brands become more creative in their approach to their communications. But what ben ...
  11. Creative Brand Thinking Stage
    35 min
    We’ll take a look at why your ads are at worst, ignored, and at best, forgotten Then, we’ll show you ...
11:55
  1. Insight & Marketing Intelligence Stage
    35 min
    Why are the capital’s political, media and business elite under pressure to develop a greater unders ...
  2. MW Strategy & Leadership Stage
    35 min
    Mark Read has been in the hot seat at the world’s largest marketing services company for 18 months, ...
  3. Digital Transformation Stage
    35 min
    Saul Lopes, Head of CRM, takes us through his learnings from achieving successful digital transforma ...
  4. Creative Brand Thinking Stage
    35 min
    Lush. Gillette. Patagonia. Iceland. Nike. In the past 12 months, we've seen a wave of brands embraci ...
  5. Customer Experience Stage
    35 min
    As teenagers, we had to learn how to speak differently to our peers, our parents and our teachers. N ...
  6. Tech Innovation Lab
    35 min
    In this session you’ll learn why promotions are becoming one of the most important marketing practic ...
  7. Social & Influencer Marketing Stage
    35 min
    TikTok is at the forefront of mobile video content and is a main channel for millennials and Gen Z c ...
  8. Effectiveness & Data Stage
    35 min
    For most brands, consumer data is purchase history rather than purchase intentions Find out how digi ...
  9. Personalisation Stage
    35 min
    How do you recommend something to someone you’ve never met before? This is called the cold start pro ...
12:30
  1. 60 min
    Grab lunch, visit the Festival networking area and explore our sponsors' activations! 
13:30
  1. Content Stage
    35 min
    Learn from brands who face the challenge of marketing ‘taboo’ products yet have found creative and e ...
  2. Tech Innovation Lab
    35 min
    By 2050 over 80% of the world’s population will live in urban areas. This unprecedented rapid urbani ...
  3. Insight & Marketing Intelligence Stage
    35 min
    Social has radically rewired how consumers communicate, research products, and connect with brands. ...
  4. Social & Influencer Marketing Stage
    35 min
    TV personality Fearne Cotton and leading talent management company YMU Group talk openly about the c ...
  5. Digital Transformation Stage
    35 min
    Badoo CMO Dominic Gallello shares his community-first approach towards growing digital platforms thr ...
  6. Realising Your Potential Stage
    35 min
    Ageism has become the next ‘ism’ to dominate headlines and nowhere is it more present than in advert ...
  7. Customer Experience Stage
    35 min
    Globally, 1.5bn consumers use a beauty or personal care product from Unilever every day. Spend 30 mi ...
  8. MW Strategy & Leadership Stage
    35 min
    There is concern that marketers are becoming less influential in their organisation. That the status ...
  9. Effectiveness & Data Stage
    35 min
    Can algorithms and machine learning eliminate bias and help us imperfect humans make better decision ...
  10. Creative Brand Thinking Stage
    35 min
    Learn the key principles of experiential marketing from Walt Disney and his Imagineers to ‘Nike prea ...
  11. Personalisation Stage
    35 min
    How can artificial intelligence be used to create a reliable service and personalised experience in ...
14:20
  1. Realising Your Potential Stage
    35 min
    Find out how you can develop scalable ways to build diversity within your organisation  Discover mea ...
  2. MW Strategy & Leadership Stage
    35 min
    Successful marketing leads not follows. Today’s marketers need to have the courage and imagination t ...
  3. Customer Experience Stage
    35 min
    People connect directly, immediately and expressively. Nothing now stands between people's questions ...
  4. Digital Transformation Stage
    35 min
    Ad fraud and brand safety is always a priority for marketers, but it can even enhance online custome ...
  5. Social & Influencer Marketing Stage
    35 min
    Innocent Drinks has long been at the forefront of pioneering social media and brand marketing. From ...
  6. Content Stage
    35 min
    Did you know? Carlsberg is obsessed with science led brewer, and famous for the significant advancem ...
  7. Tech Innovation Lab
    35 min
    John Lewis provides a series of digital tools for its in-store Selling and Operations Partners; thes ...
  8. Personalisation Stage
    35 min
    By engaging audiences on a deeply emotional level, Saddington Baynes has helped create hugely impact ...
  9. Effectiveness & Data Stage
    35 min
    The ever-changing digital landscape has never been under so much scrutiny, with brands, consumers an ...
  10. Insight & Marketing Intelligence Stage
    35 min
    CMO Matt Barwell reveals the challenges of staying ahead of Britvic’s consumer trends whilst maintai ...
  11. Creative Brand Thinking Stage
    35 min
    Toby Horry, Brand and Content Director at TUI, pinpoints where marketing careers could benefit from ...
14:55
  1. 30 min
    Visit the Festival networking area and explore our sponsors' activations! 
15:25
  1. Customer Experience Stage
    35 min
    This session is primarily a case study session to share some learnings. On our journey together we w ...
  2. Realising Your Potential Stage
    35 min
    Learn about the key drivers for business success from a founding marketer of Europe's fastest growin ...
  3. Tech Innovation Lab
    35 min
    With thousands of active users upon launch, find out how easyJet’s visual search feature tapped into ...
  4. Social & Influencer Marketing Stage
    35 min
    2019 has seen follower and engagement fraud dominate influencer marketing headlines; in this session ...
  5. Digital Transformation Stage
    35 min
    There are 14 million disabled people in the UK (that’s around 20% of the British population), and ye ...
  6. MW Strategy & Leadership Stage
    35 min
    The findings of our Ingredients for Growth study and platform will be presented Conducted among mark ...
  7. Effectiveness & Data Stage
    35 min
    Challenges to the ‘rules’ of effectiveness The pivot back to brand-building The crisis in creative e ...
  8. Creative Brand Thinking Stage
    35 min
    Start-up life is hard, but exciting. And there are a myriad of channels available to help you launch ...
  9. Insight & Marketing Intelligence Stage
    35 min
    The need for overarching, neutral view of media & marketing performance has never been more importan ...
  10. Personalisation Stage
    35 min
    Building a ‘tribe’ that’ll stay with you forever – hear from Emirates Airline, British Gas and Boots ...
  11. Content Stage
    35 min
    Great content marketing doesn’t have to come with a huge price tag. Hear from successful brands who ...
16:50
  1. Headline Stage
    10 min
    Steve Newbold, Group Managing Director, Xeim

Festival of Marketing

7 - 8 October 2020 

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