The Stages

The Stages

12 stages of thought-provoking content

Keep up with the latest trends and discover what’s driving change in the industry.

Take a look at this year's Festival of Marketing content stages. With 12 stages to choose from, there’s plenty of inspirational talks to attend, led by our expert speakers.

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The Headline Stage

This is where the gods of the industry, the disruptors-in-chief and today’s agenda setters inspire you, challenge you and amaze you. They leave your mind racing, ready to immerse yourself in the content of the day with the big questions at the forefront of your mind. The headliners explore what defines our industry today and what we can expect to face on the horizon, both tomorrow and into the future. They make you think twice about the challenges you just can’t overcome, and they spur you on to achieve ever greater feats when you return home, re-energized and truly inspired.

Marketing Week Strategy & Leadership Stage 

After last year’s successful launch of the Marketing Week Strategy stage, Marketing Week is back on stage! As the go-to news source for marketing professionals looking for inspiration, tools and strategies to propel their business forward, this stage is designed to cover the big picture, strategic subject matter that sits above the day to day marketing output as well as the leadership skills of the modern marketer and their challenges. The stream will look at successful strategy development from inception to execution and will provide insights amassed over decades at the heart of industry.

Marketing Stage

Creative Brand Thinking: Putting creative excellence at the epicentre of your marketing thinking 

Creative Review and Design Week join forces to shape the two-day content and bring you the very best in creative thinking. The stage welcomes creative leaders and thinkers to discuss innovation in design, how to work better with creative teams and change perceptions through the power of design and creative brand marketing thinking. New case studies cover brand transformation and designing brand stories. Become a brave marketing leader and place creative excellence at the heart of your brand’s values!

Content: Breaking through the noise 

What is the role of original, branded and consumer-generated content? What are your brand values and brand voice, do they really matter and if so, how should they shape your content strategy? How can you put in place an effective content marketing strategy on a tight budget? Join us to explore these questions, as well as the role of social and video across platforms.

Creative

Customer Experience: Meeting rising expectations

How can marketers meet rising customer expectations? What is the role of data and insight in your customer-first strategies? How is new tech impacting user experience and customer service? What is role of gamification? And how do we measure all this? Through successful case studies, find out how to build long-term loyalty, and avoid short-term fixes.

Effectiveness & Data: Building a data-driven culture

What does a data-driven marketing culture look like in practice and how can you measure its effectiveness? Our speakers will share their own insight into data’s power to transform business. We’ll examine also the challenges of measuring marketing effectiveness as well as how real-time data and predictive analytics are changing consumer interactions.

Stage

Digital Transformation: Facing up to the challenge

What is the role of culture and how can you tie down the shifting skillsets and processes needed to drive digital transformation? Speakers will cover often misunderstood ideas such as agility, data-driven marketing and organisational structures. We’ll look at the disruptors and game-changers that are shifting traditional thinking in digital business.

Insight & Marketing Intelligence: Planning effective strategies

Gaining rich and new knowledge of your customer and understanding behaviour across multiple touchpoints is obviously valuable. But who ‘owns’ insight and how does it help create effective strategies and products? Alongside more traditional approaches, discover how consumer psychology, behavioural economics and neuroscience can help in B2C and B2B environments.

 

Insight

Personalisation: One-to-one marketing at scale

Is one-to-one marketing at scale realistic? What are the privacy implications of personalised marketing? Find out how to improve loyalty and conversion through personalised marketing. Speakers will also discuss effective personalisation strategies that create long-term brand engagement and add true value.  

Realising Your Potential 

This stage is designed to motivate, inspire and challenge. Hear from marketing professionals, entrepreneurs, thought leaders who have made positive changes to their careers and personal lives. Boost your personal and professional development and get inspired by overcoming challenges and making positive life changes.

Personalisation

Social & Influencer Marketing: Engaging customers and new audiences 

The latest on how to engage customers, manage brand perception and tap into new audiences using social media. How should marketers approach new platforms, evolving formats and the need to prove ROI? Topics around effectiveness and measurement of influencer marketing will also be covered here. From customer service to sponsored content on social media, hear from our speakers on what social has done for them.

Tech Innovation Lab: Revolutionising marketing through emerging tech  

Immerse yourself in the game-changing tech that is drastically impacting the face of marketing and your day to day job. Speakers will demonstrate how emerging and innovative tech can offer meaningful connections with customers and show true ROI. What are the marketing challenges that can effectively be resolved through new tech and what does the future hold? From intelligent MarTech, connected devices, Voice, innovation labs and IoT to AI, AR, VR and wearables, it’s all covered here.

Festival of Marketing

10 - 11 October 2019 

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The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.

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