Get a taster of some of the sessions taking place this March
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Loaded with learning, explore The Bottom Line's agenda
Econometrics has long been used as a tool for marketers to help make the best decisions they can. But how has it progressed, and how can marketers use it to effectively predict outcomes when so much is unknown in 2021? In this panel we'll explore the best and the worst of econometrics and how to navigate the challenges the current environment has thrown at marketers.
The key internal stakeholder for any marketer is the CEO. But what do they see as success? In this session hear from CEOs on how they see effective marketing and marketing leadership.
How will the sessions be delivered?
The Bottom Line
23-25 March 2021