Get a taster of some of the sessions taking place this March
Discover more about The Bottom Line, then get your Virtual Festival Pass today.
Loaded with learning, explore The Bottom Line's agenda
Take a deep dive into the customer research and plans that made their brand re-position a success, increased their market share by 50%, and doubled their spontaneous brand awareness.
CMO Sam Day will talk through the journey of research, creative directions and strategy, and how throwing the category’s rule book out the window and abandoning the norm of character-driven creative was actually the best decision they could have made.
Among lessons to apply in other sectors, you'll also learn how to make your case to the wider business by bringing key internal stakeholders into your marketing plans.
Econometrics has long been used as a tool for marketers to help make the best decisions they can. But how has it progressed, and how can marketers use it to effectively predict outcomes when so much is unknown in 2021? In this panel we'll explore the best and the worst of econometrics and how to navigate the challenges the current environment has thrown at marketers.
The key internal stakeholder for any marketer is the CEO. But what do they see as success? In this session hear from CEOs on how they see effective marketing and marketing leadership.
How will the sessions be delivered?
8-10 June 2021