Get a taster of just a few of the sessions taking place this June
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Loaded with learning, explore Fast Forward's agenda
Is it truly possible to put in place what’s required to safeguard your brand, and ensure success? Or is “future proofing” just a fancy way of making the right strategic plays? Join top marketing leaders from Lenovo, Habito and Boots as we discuss what marketers can and can’t do to ensure they are primed for the future.
Developing a multi-dimensional approach to growth and innovation remains complex. Understanding how to develop efficiencies and optimise the core portfolio of a business whilst transitioning into new spaces of innovation in the future is fundamental.
We use our 3-step value model for future proofing to allow an understanding of how this can be both designed and implemented. We demonstrate how corporate firms have used this model with success. Some of the fundamentals we discuss include:-
Building efficiencies and agility into the core portfolios
Designing of resilient and transition Strategies
Establishing antifragility into future value opportunities
How do two very different brands begin, maintain, and succeed in the process of innovation? This session will discuss decision-making, attitudes and approach to risk, and will also compare the challenges and successes experienced when innovating.
More speakers to be announced soon.
Traditional methods of customer research won’t tell you anything your competitors can’t find out – so how do you stay ahead, and how much should data dictate your ideas?
In this session, Santander, Reckitt and Pinterest share the processes they have in place to see beyond what consumers are asking for today, to better accommodate for their needs tomorrow.
Many of the principles of agile were adopted out of necessity during the pandemic. In this session, learn how GSK have turned this spirit into a methodology and how this has made for more nimble marketing activity and marketers.
In this session, hear how some of the world’s highest-rated brands for experience are structured to be truly customer-centric and find out how to align and organise to meet and anticipate customer needs.
How will the sessions be delivered?
7-10 June 2021