Get a taste for what the 2019 agenda was all about
To see the full agenda click below.
The rush to embrace technology and short-termism means marketers are wasting the time they could be spending, conceiving and setting strategy.
This is according to Marketing Week columnist, brand consultant and one of the world’s leading authorities on marketing, Mark Ritson.
In this session, Mark will reveal his Effectiveness Countdown - the Ten essential tests of your strategic approach. You will laugh. You will cry. You will leave. You will become more effective.
Marketers are craving purpose. Purpose for their brands. Purpose in life. But what’s stopping them? What stands between marketers and purpose?
To succeed, marketers have to be brave.
Join marketing leadership expert and Marketing Week columnist, Thomas Barta, as he dissects how marketers can be brave —and why it matters now.
Festival of Marketing welcomes on stage Davina McCall, Professor Green, Stephen James, Co-Founder of All Call Signs, the peer to peer support network for veterans, and IAB’s CMO, James Chandler, to discuss media’s responsibility and accountability towards its users’ mental health and online safety.
Overcoming personal and professional struggles and building resilience is not an easy task. While social media can be used as a tool of empowerment through positive stories shared online, are social media, and media in general, accountable for harmful content? What parameters need to be implemented online and offline to protect users, readers and viewers? What should brands be aware of in terms of their marketing output and how can they contribute to the creation of positive messaging?
The discussion is chaired by Lucie Cave, award-winning editor and journalist and Creative Editorial Director for Bauer Media.
Join this unmissable discussion at the closing headline session of this year’s Festival of Marketing!
In its centenary year, Tesco’s Chief Executive Officer, Dave Lewis, joins the Festival of Marketing Headline Stage to talk about the iconic brand’s journey through 100 years of great value. From a single market stall in 1919 East London, Tesco has turned around its business over the last four years, reigniting the core purpose of the brand to serve shoppers 'a little better every day'. Dave Lewis joined Tesco in 2014 after building a career that started in marketing. After his presentation, Dave will take part in a Q&A session led by Russell Parsons, Editor of Marketing Week. In line with the Festival of Marketing’s theme for this year, find out what’s on the agenda and ‘What’s Next?’ for the British brand.
Historically, diamonds have had the legacy issues linked to conflict minerals and 'bad behaviour', a picture far from today’s reality of diamond mining:
Successful marketing leads not follows. Today’s marketers need to have the courage and imagination to create the future, not passively wait for it.
Exclusively revealing the findings of new research, Marketing Week columnist and consultant to some of the world’s leading brands Helen Edwards will reveal the five innovation techniques to embrace, as well as the habits to break, to be more effective. The session will lay bare the risks, and detail rewards, of taking tomorrow into your own hands.
Rose has never been your typical Hollywood actor, being born in a religious cult, then following a punk lifestyle on and off the streets before joining Hollywood and then breaking the norm by exposing uncomfortable truths about societal stereotypes. She's an unstoppable force for change with a mission to empower those who are not being heard.
Rose is joining the headline stage at Festival of Marketing where, drawing on her own experiences, she'll take us through her journey towards an empowered and better self.
What's next for gender equality? How has the conversation progressed since the birth of the #MeToo movement and what role does #MenToo play in the solution? How can feeling empowered, beyond gender boundaries, have a positive impact on you and society as a whole?
Rose represents those who want their voice to be heard, elevating the conversation around individual empowerment and responsibility and using challenging moments as a tool to be a better you.
Several new jobs have been created and filled by marketers in recent years. We have seen the rise of roles such as the Chief Customer Officer, Chief Experience Officer and Chief Purpose Officer, but does this reflect the changing nature of marketing or simply a lack of faith in the influence of marketing? During this panel we will be exploring this question, hearing from C-level executives across these divisions to see how their roles differ and what the future of the CMO might look like...
The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.