Take a look at the 2019 agenda now or to find out more information on the Festival, download the Delegate Pack
The world is constantly being challenged and revolutionised by innovation and technology but what does that mean for marketers and consumer behaviour? How will the ways in which we choose to communicate evolve and how is technology defining this roadmap? MIT Media Lab has always been at the forefront of these changes, experimenting with the endless possibilities of technology and offering a future-facing and thought-provoking series of unique projects that change the way we think and interact. As one of the most respected and renowned interdisciplinary research labs which encourages the unconventional mixing and matching of various research areas, it’s no mean feat to bring some of this unique insight and expertise to the Festival of Marketing Headline stage. We're thrilled to welcome Andrew Lippman, one of the founders of the world-famous MIT Media Lab and expert on digital life to the Headline stage in October! Lippman will also address bits, people and community in a wired world through his role as the creator of the Viral Communications groups at the MIT Media Laboratory and look into ‘What’s next?’ for marketers and consumers alike.
A future facing session showcasing the power of inventions with impact from the MIT Media Lab.
The rush to embrace technology and short-termism means marketers are wasting the time they should be spending conceiving and setting strategy.
This is according to Marketing Week columnist, brand consultant and one of the world’s leading authorities on marketing, Mark Ritson.
In this session, Mark will unpick the stages a marketer needs to go through when thinking strategy while calling on a wealth of case studies from the world’s leading marketing organisations that demonstrate what good strategic thinking looks like.
Historically, diamonds have had the legacy issues linked to conflict minerals and 'bad behaviour', a picture far from today’s reality of diamond mining.
The leading, unapologetic voice of the #MeToo movement, from Hollywood actor to one of the most prominent contemporary voices in activism
Finding an overall theme for the Festival has always been challenging: with more than 250 speakers delivering 150 hours of content over 12 stages, it’s pretty hard to find one single unifying thread!
But after detailed research and extensive talks with our expert advisory board, we are proud to announce the theme for this year’s Festival of Marketing: 'What's next?'
Speakers will be exploring key trends that are shaping the future of marketing and informing decisions beyond 2020. Whilst sessions will be offering a grounded view of what's achievable today and what brings most ROI, they will also be addressing the hottest issues in the marketing industry.
All this and much more will be explored on 10-11 October at London’s Tobacco Dock!
Have a look at the first speakers joining the 2019 line-up.
The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.