Take a look at the 2019 agenda now or to find out more information on the Festival, download the Delegate Pack
In its centenary year, Tesco’s Chief Executive Officer, Dave Lewis, joins the Festival of Marketing Headline Stage to talk about the iconic brand’s journey through 100 years of great value. From a single market stall in 1919 East London, Tesco has turned around its business over the last four years, reigniting the core purpose of the brand to serve shoppers 'a little better every day'. Dave Lewis joined Tesco in 2014 after building a career that started in marketing. After his presentation, Dave will take part in a Q&A session led by Russell Parsons, Editor of Marketing Week. In line with the Festival of Marketing’s theme for this year, find out what’s on the agenda and ‘What’s Next?’ for the British brand.
The rush to embrace technology and short-termism means marketers are wasting the time they should be spending conceiving and setting strategy.
This is according to Marketing Week columnist, brand consultant and one of the world’s leading authorities on marketing, Mark Ritson.
In this session, Mark will unpick the stages a marketer needs to go through when thinking strategy while calling on a wealth of case studies from the world’s leading marketing organisations that demonstrate what good strategic thinking looks like.
Historically, diamonds have had the legacy issues linked to conflict minerals and 'bad behaviour', a picture far from today’s reality of diamond mining.
The world is constantly being challenged and revolutionised by innovation and technology but what does that mean for marketers and consumer behaviour? How will the ways in which we choose to communicate evolve and how is technology defining this roadmap? MIT Media Lab has always been at the forefront of these changes, experimenting with the endless possibilities of technology and offering a future-facing and thought-provoking series of unique projects that change the way we think and interact.
As one of the most respected and renowned interdisciplinary research labs which encourages the unconventional mixing and matching of various research areas, it’s no mean feat to bring some of this unique insight and expertise to the Festival of Marketing Headline stage. We're thrilled to welcome Andrew Lippman, one of the founders of the world-famous MIT Media Lab and expert on digital life to the Headline stage in October! Lippman will also address bits, people and community in a wired world through his role as the creator of the Viral Communications groups at the MIT Media Laboratory and look into ‘What’s next?’ for marketers and consumers alike.
A future facing session showcasing the power of inventions with impact from the MIT Media Lab.
Rose has never been your typical Hollywood actor, being born in a religious cult, then following a punk lifestyle on and off the streets before joining Hollywood and then breaking the norm by exposing uncomfortable truths about societal stereotypes. She's an unstoppable force for change with a mission to empower those who are not being heard.
Rose is joining the headline stage at Festival of Marketing where, drawing on her own experiences, she'll take us through her journey towards an empowered and better self.
What's next for gender equality? How has the conversation progressed since the birth of the #MeToo movement and what role does #MenToo play in the solution? How can feeling empowered, beyond gender boundaries, have a positive impact on you and society as a whole?
Rose represents those who want their voice to be heard, elevating the conversation around individual empowerment and responsibility and using challenging moments as a tool to be a better you.
Successful marketing leads not follows. Today’s marketers need to have the courage and imagination to create the future, not passively wait for it.
Exclusively revealing the findings of new research, Marketing Week columnist and consultant to some of the world’s leading brands Helen Edwards will reveal the five innovation techniques to embrace, as well as the habits to break, to be more effective. The session will lay bare the risks, and detail rewards, of taking tomorrow into your own hands.
Several new jobs have been created and filled by marketers in recent years. We have seen the rise of roles such as the Chief Customer Officer, Chief Experience Officer and Chief Purpose Officer, but does this reflect the changing nature of marketing or simply a lack of faith in the influence of marketing? During this panel we will be exploring this question, hearing from C-level executives across these divisions to see how their roles differ and what the future of the CMO might look like...
The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.