Festival of Marketing Logo

Page Title Image 6

Demo Image

Demo Image

2017 Agenda

Scroll to view
Loading
  • AI
  • Brand & Creative
  • Content
  • Customer Experience
  • Data & Analytics
  • Digital Transformation
  • Headline Stage
  • Headliner
  • Headliner
  • Insight
  • Jam
  • Multichannel
  • New Session
  • Personalisation
  • Programmatic
  • Realising Your Potential
  • Social
  • Workshop
09:10
  1. Headline Stage
    5 min
09:15
  1. Headline Stage
    45 min
    During Stephen’s interview he will explore issues around digital disruption, his love for emerging t ...
10:15
  1. Programmatic
    35 min
    • How are key industry players navigating the complexities of programmatic? • What are the challenge ...
  2. AI
    35 min
    By 2020 customers will be having more conversations with bots than with their partners! There will b ...
  3. Multichannel
    35 min
    • With traditional & online media converging, this session will cover the current trends that are tr ...
  4. Brand & Creative
    35 min
    • Identified 62 Creative Elements essential for creativity • Why defining creativity matters • The a ...
  5. Customer Experience
    35 min
    • Brands are now the totality of experiences that they deliver, which makes becoming an Experience B ...
  6. Digital Transformation
    35 min
    Sophie Blum will discuss how leading brands have embraced digital transformation over the past two  ...
  7. Data & Analytics
    35 min
    Every decade or so a game changer for marketers comes along - this decade it is Predictive But what ...
  8. Social
    35 min
    • Building relationships with micro-influencers and brand ambassadors and their role within your cam ...
  9. Content
    35 min
    • The customer expectation in today's mobile first world • How to institutionally prioritize the cus ...
  10. Personalisation
    35 min
    • Get it right to boost engagement, conversions and revenue. Get it wrong and you will alienate your ...
  11. Insight
    35 min
    Learn how The AA are using strategic insight as a tool for brand transformation, with particular foc ...
  12. Realising Your Potential
    35 min
    #FlexAppeal - fighting for flexible hours for working parents Putting people above business, for bus ...
10:50
  1. 40 min
11:30
  1. Digital Transformation
    35 min
    Don't let the GDPR ground your customer engagement Leverage owned (first-party) data to deliver firs ...
  2. Workshop
    85 min
    A one stop (work)shop for marketing leaders in ensuring your team understands the power of multi-cha ...
  3. Brand & Creative
    35 min
    • How an idea people once scoffed at has taken the drinks sector by storm • The unexpected secrets t ...
  4. Programmatic
    35 min
    • Forging a clear-sighted pathway through the programmatic maze from the CMO to consumer • A radical ...
  5. Multichannel
    35 min
    • As the virtual world continues to expand consumers still value a more physical presence that deliv ...
  6. Personalisation
    35 min
    With colossal growth of mobile shopping, how can mobiles drive in-store purchases? How can you use t ...
  7. Social
    35 min
    • Penny Wilson, CMO of Hootsuite, will discuss taking a ‘humans first' approach to customer experien ...
  8. Data & Analytics
    35 min
    • In this session Datorama CSO, Katrin Ribant will reveal: • The rising pressure placed on the marke ...
  9. Realising Your Potential
    35 min
    The neuro-diversity imperative Turning perceived disadvantages into USPs The commercial legitimacy f ...
  10. Insight
    35 min
    • Segments not stereotypes • Find out how brands such as Audi, Fitbit, Kuoni and others can use data ...
  11. Content
    35 min
    • A short journey from darkness to enlightenment on the true power of sound – the original 'Virtual ...
  12. AI
    35 min
    Understand why Paddy Power was so determined to explore Digital Assistants Explore how Paddy Power h ...
  13. Workshop
    90 min
    Presented by The Exchange Lab, join us for an interactive workshop that will teach you how to plan a ...
12:20
  1. Personalisation
    35 min
    The Brompton customer - engagement through digital and beyond Why content has driven the journey to ...
  2. Brand & Creative
    35 min
    • Cycling has never had a more prominent and aspirational role in urban life • An award winning urba ...
  3. AI
    35 min
    • There's lots of chatter about AI these days. What do YOU actually need to know? • What can you do ...
  4. Content
    35 min
    • Did the rise of innovative video marketing kill email's star?   • What will video look like in 5 y ...
  5. Insight
    35 min
    Insights are driven not just from our research data but also by working closely with the underwritin ...
  6. Social
    35 min
    China has evolved overnight from copycat to world's biggest growth engine and a source of digital in ...
  7. Digital Transformation
    35 min
    • Putting Hull on the global digital map with UK City of Culture 2017 • Smart cities: The opportunit ...
  8. Programmatic
    35 min
    • Why do transparent programmatic platforms create better marketing value than opaque ones? • How ma ...
  9. Customer Experience
    35 min
    Building trust and being relevant to customers is essential for the future of marketing Learn the tr ...
  10. Data & Analytics
    35 min
    • The Age of Amazon means consumers are demanding more from brands • Winning in the future means bra ...
  11. Realising Your Potential
    35 min
    Why digital nomad is the ugly sister of a traveling CEO How to manage your company from anywhere you ...
  12. Multichannel
    35 min
    How to rebrand a 80-year-old brand for digital relevancy Applying traditions to modern platforms; th ...
12:55
  1. 60 min
13:55
  1. Multichannel
    35 min
    • We've asked marketers to define personality types for email, SMS, Push and DM • Find out how each ...
  2. Customer Experience
    35 min
    The evolution from Customer Relationship Management to Customer Experience Management; real-time dat ...
  3. Personalisation
    35 min
    • Looking at Oral Care brand Signal's social mission activity to provoke behavioural change around o ...
  4. Digital Transformation
    35 min
    • Digital advertising is broken • Top brands are moving budgets from display ads to interactive expe ...
  5. Workshop
    85 min
    • Regardless of where your customer is in their buying cycle – achieving this is a lot easier than y ...
  6. Insight
    35 min
    • The way we use data in digital doesn't make sense • It's not good enough for clients, publishers o ...
  7. Data & Analytics
    35 min
    Behind the scenes with Treatwell's CRM programme: Starting from scratch and scaling internationally ...
  8. Programmatic
    35 min
    • Sparks flew when an offline retailer based on simplicity met the complexity of programmatic • How ...
  9. AI
    35 min
    What happens when a chat bot, which uses machine learning to self-develop, has access to a million s ...
  10. Realising Your Potential
    35 min
    • Hear from the world's most powerful CMOs on how they got to where they are today. What are the cha ...
  11. Content
    35 min
    • Discover the simple behaviours & practices of today's best marketing teams, including AirBNB, Star ...
  12. Social
    35 min
    Collaborating with influencers for unique, genuine branded content Understand the analytics behind t ...
  13. Brand & Creative
    35 min
    • Examine creativity, how it works and how to deliver great creative projects, on time and on budget ...
14:45
  1. Programmatic
    35 min
    • Why one of the biggest OOH advertisers is betting its future on automated ad buying • Can you over ...
  2. Data & Analytics
    35 min
    Why do attribution models often fail to improve decision-making or inform marketing strategy?     • ...
  3. Multichannel
    35 min
    Using consumer insight to know your audience across platforms Creating content based on insight and ...
  4. Brand & Creative
    35 min
    While previously we created marketing for customers, should we now be creating content with customer ...
  5. AI
    35 min
    • How can your business take advantage of new technologies like AI? • What did it take to make a bus ...
  6. Realising Your Potential
    35 min
    • Hosted by the Pool's co-founder, Lauren Laverne will talk to three women about the tips and tricks ...
  7. Insight
    35 min
    · How the disability market is expanding and why it's worth investing in · How can organisations enc ...
  8. Digital Transformation
    35 min
    • Is digital marketing dead? Or is traditional marketing dying in the wake of digital transformation ...
  9. Customer Experience
    35 min
    • Influencing people: Gain insight and knowledge from a brand new piece of research that explores th ...
  10. Personalisation
    35 min
    • How The AA's digital team plan and prioritise their digital strategy • How using personalisation a ...
  11. Social
    35 min
    What does a best in class influencer strategy look like? How can influencer programmes be designed t ...
  12. Content
    35 min
    • Do you know where your products come from and how can you tell that they are truly sustainable and ...
15:20
  1. 40 min
16:00
  1. Digital Transformation
    35 min
    • The added complexity of our increasingly multi-media and multi-device lives has made it much harde ...
  2. Brand & Creative
    35 min
    Sam Bompas, studio co-founder, will host a full and frank expose on Bompas & Parr's approach to sens ...
  3. Realising Your Potential
    35 min
    How unwavering optimism can create a successful business People are everything, support your team, l ...
  4. Social
    35 min
    Fusing social media and traditional TV for the ultimate marketing campaign Mastering viral content s ...
  5. Data & Analytics
    35 min
    • 'Eureka!' or 'oh sh*t!'. Which moments will prevail in your business next May? • Why your L&D cult ...
  6. Insight
    35 min
    • Lessons from BBC Worldwide's “tool-box + storytelling” approach to consumer insight • How to ensur ...
  7. Customer Experience
    35 min
    • Smartphones have changed the way we communicate, and forward thinking organisations are leveraging ...
  8. Personalisation
    35 min
    • Recognising behavioural patterns in your users and employing emotional cues to create compelling t ...
  9. Programmatic
    35 min
    This session will be delivered by KING.
  10. Multichannel
    35 min
    • With 14% of the UK population identifying as an ethnic minority and spending up to 50% of their TV ...
  11. AI
    35 min
    Do advances in AI hold the potential to reshape the way in which we lead our daily lives? How can br ...
  12. Content
    35 min
    • How do you create a brand tone of voice that is unique, authentic and appeals to your audiences - ...
16:45
  1. Headline Stage
    45 min
    Founder of Jo Malone and Jo Loves, Jo will share her brand building experience, highlighting her ent ...
17:30
  1. Headline Stage
    5 min
09:10
  1. Headline Stage
    5 min
09:15
  1. Headliner
    45 min
    The panel will explore how to utilise influencers most effectively in marketing campaigns, sharing e ...
10:15
  1. Multichannel
    35 min
    Brands, agencies, ad techs, researchers: Do you meet the requirements? What does the GDPR mean for m ...
  2. Social
    35 min
    • Understand how leading brands are driving awareness, advocacy and customer acquisition through vis ...
  3. Data & Analytics
    35 min
    • Identifying and creatively applying the data resources at your disposal • Sharing new case studies ...
  4. Content
    35 min
    • Consumer attitudes to sexual and gender identity are changing fast • Can traditionally male or fem ...
  5. Programmatic
    35 min
    • How can your brand adapt when many products and services are purchased via automated assistants an ...
  6. Realising Your Potential
    35 min
    What disruptors can teach established brands and vice versa, about agility, culture and structure Wh ...
  7. Insight
    35 min
    • Explore how unconscious biases shape perceptions • Find out some of the hidden influences behind d ...
  8. Personalisation
    40 min
    • Discuss personalisation challenges when implementing an enterprise e-commerce solution and how to ...
  9. AI
    35 min
    • How Salesforce are using AI to deliver image recognition for marketers • How Einstein Vision for S ...
  10. Customer Experience
    35 min
    • How magicians read body language to forecast behaviour in their tricks and illusions • How to use ...
  11. Digital Transformation
    35 min
    • Learn about how the Global Marketing VP views and embraces digital transformation across his brand ...
  12. Brand & Creative
    35 min
    • The best way to tell a story across multiple channels • Designing a creative strategy that unlocks ...
10:50
  1. 40 min
11:30
  1. Brand & Creative
    35 min
    • Understand why creativity is the new productivity • Gain insight into how technology is powering t ...
  2. Programmatic
    35 min
    Hear three well established brands discuss their different approaches to what can be a serious probl ...
  3. Insight
    35 min
    • We live in an experience-driven world, where customer expectations have never been higher, yet poo ...
  4. Digital Transformation
    35 min
    Unilever's approach to marketing in the Connected World Building brands with purpose and leveraging ...
  5. Social
    35 min
    Why should you establish a culture of BEING social - not just doing social? Social selling - why it' ...
  6. Multichannel
    35 min
    Is your marketing campaign mobile friendly? Does it need to be? Did Google force the dramatic rise i ...
  7. AI
    35 min
    Let's start with a brief history of bots How subservient robots can equal truly augmented lives IoT ...
  8. Realising Your Potential
    35 min
    • Maximise your inner potential by locating your own personal ‘superpower' • Be inspired by extraord ...
  9. Customer Experience
    35 min
    Customer service 2.0 through marriage of machine and human Designing for better service and support, ...
  10. Personalisation
    35 min
    What is the connected car and what do customers demand from it? Moving away from technology for tech ...
  11. Content
    35 min
    • With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, ...
  12. Data & Analytics
    35 min
    Getting Granular: Understanding how to leverage your data & analytics tools on a mobile-first busine ...
  13. Workshop
    85 min
    Attend our interactive workshop and discover winning tips to: • Drive projects with speed, predictab ...
12:20
  1. Social
    35 min
    • Exploring the role of ‘organic reach' & engagement • Which measurement numbers can and cannot be t ...
  2. Brand & Creative
    35 min
    Why are in-house creative departments becoming more common? What are the challenges they face in rel ...
  3. AI
    35 min
    • How machines can now detect the things you feel but don't say and how brands are utilising this • ...
  4. Digital Transformation
    35 min
    Transform your business by investing in open innovation that goes beyond tech How can the convergenc ...
  5. Realising Your Potential
    35 min
    • What we wish we had known before we left employment for entrepreneurship! • The challenges, the st ...
  6. Programmatic
    35 min
    • Data-driven marketing promises to improve online marketing for brands and consumers, but why do we ...
  7. Multichannel
    35 min
    • Marketing effectiveness through the power of music: Using passion driven content as a marketing to ...
  8. Personalisation
    35 min
    • Discover how emerging technologies, including advances in AI, will cause a shift in human behaviou ...
  9. Data & Analytics
    35 min
    • Get to grips  with big data and how to lay the foundations for predictive marketing • Understand h ...
  10. Customer Experience
    35 min
    • Moving car-buyers from the digital channel into a visit to a dealership is a big moment in the cus ...
  11. Insight
    35 min
    • Find out why National Trust 'trusts' neuroscience to inform their marketing strategies: What are t ...
  12. Content
    35 min
    • Is the content created by Generation Z consumers the future of brand storytelling? • Can you ensur ...
12:55
  1. 60 min
13:55
  1. Programmatic
    35 min
    • IAB's Ad Tech expert reviews the basics and explains the key trends that have led us to a programm ...
  2. Realising Your Potential
    35 min
    • Why my day job is changing the lives of East End displaced women • Be fierce: How to help women wh ...
  3. Customer Experience
    35 min
    How to build customer advocacy with (near) zero marketing budget Banking is being unbundled. How are ...
  4. Insight
    35 min
    • How Lavazza gained powerful insights to drive key brand values and a fresh strategic approach • Ca ...
  5. Content
    35 min
    • Learn from CNBC Catalyst's award winning content studio • Video, text and interactive content, all ...
  6. Digital Transformation
    35 min
    • Join leading digital consultancy e3 and innovation partner consultancy LSU, for the launch of this ...
  7. Multichannel
    35 min
    What are the key behaviours and skills you need to create a thriving agency culture in a face-paced, ...
  8. AI
    35 min
    Can combining AI with human interaction help make your customers more autonomous?  When is AI most e ...
  9. Social
    35 min
    • Fake Influence • Influencer advertising & influencer marketing • Influencers & Brand Advocates • L ...
  10. Personalisation
    35 min
    • Uncovering actionable insights and customer behaviour through Sparks membership club • What do you ...
  11. Workshop
    85 min
    • This workshop will present a new framework for aligning content strategy with content operations • ...
  12. Data & Analytics
    35 min
    • Understanding your data is crucial. Learn how to offer engaging content on the right platforms and ...
  13. Brand & Creative
    35 min
    •  Learn how to create the best environment for creativity to flourish. •  Discover the new era of s ...
14:45
  1. Realising Your Potential
    35 min
    Russell Parsons interviews Adrian Simon on his story as told in Milk Blood - the ultimate tale of re ...
  2. Customer Experience
    35 min
    • Avoid being filtered: How advertisers are now delivering more interesting, relevant and timely inf ...
  3. AI
    35 min
    • Turn mundane customer interactions into marketing opportunities. • Learn about a new type of AI ca ...
  4. Social
    35 min
    How Just Eat nailed its social media strategy to build a following of over 1 million on Facebook Lea ...
  5. Multichannel
    35 min
    • Combining the latest tech and insight driven communications to create brilliant marketing executio ...
  6. Content
    35 min
    • Baby boomers often have a higher disposable income but are so often targeted poorly, are you getti ...
  7. Digital Transformation
    35 min
    • As traditional print businesses are transforming to meet new digital demands, find out how Shortli ...
  8. Personalisation
    35 min
    • The complexity of the way customers engage has transformed, expectations are shaped by the likes o ...
  9. Data & Analytics
    35 min
    • Whether your business is B2B or B2C, your approach should be H2H: Why Human to Human marketing wil ...
  10. Brand & Creative
    35 min
    • Marketoonist creator Tom Fishburne will illustrate through cartoons and case studies how the best ...
  11. Insight
    35 min
    Building a brand based on transparency and integrity Believing in the mission: The importance of sha ...
15:20
  1. 40 min
16:00
  1. Social
    35 min
    • The global trends that will finally allow UGC to explode onto the scene • Why the photos in your p ...
  2. Realising Your Potential
    35 min
    • Do you ever get up in the morning thinking ‘today's the day they're gonna find out that I haven't ...
  3. Content
    35 min
    • Taking it to a new level: what is  your next move if you're the number 1 brand in your country • H ...
  4. Programmatic
    35 min
    ? Targeting users based on their interests, browsing history and demographic - without being a creep ...
  5. Customer Experience
    35 min
    When short term customer engagement strategies focus on keeping the brand relevant, how do you ensur ...
  6. Data & Analytics
    35 min
    • How Artificial Intelligence (AI) is revolutionising our decision making • Where predictive is havi ...
  7. Digital Transformation
    35 min
    Is digital marketing dead? Or is traditional marketing dying in the wake of digital transformation? ...
  8. AI
    35 min
    Learn how artificial intelligence is impacting B2B marketing Most martech vendors claim to use AI th ...
  9. Multichannel
    35 min
    • Learnings from building a unique platform targeted at a heavily regulated audience  • Risky decisi ...
  10. Insight
    35 min
    • Find out how the Post Office put marketing at the epicentre of the business • What were the intern ...
  11. Brand & Creative
    35 min
    • 10 best practical tips for successful media impact • Reach up for the content stars climb every co ...
  12. Personalisation
    35 min
    • How is Canon approaching personalised marketing and creating relevant content: From the creation o ...
17:30
  1. Headline Stage
    5 min

Demo

FESTIVAL OF MARKETING RETURNS ON 10-11 OCTOBER 2018

FESTIVAL OF MARKETING RETURNS ON 10-11 OCTOBER 2018

Powered by

EConsultancy

Marketing Week

Creative Review

Design Week