Agenda 2019

Agenda 2019

Festival's expert content programme is jam-packed with leading marketing minds!

The Festival of Marketing is so much more than a another conference or exhibition, it's an immersive marketing experience.

Take a look at the amazing sessions we have available below!

For more information, download our Delegate Pack which has all the information you need in one handy place.

DOWNLOAD THE DELEGATE PACK       FESTIVAL JAMS

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  • AI & Tech Innovation Stage
  • Content Stage
  • Creative Brand Thinking Stage
  • Creative Brand Thinking Stage
  • Customer Experience Stage
  • Data & Analytics Stage
  • Digital Transformation Stage
  • Effectiveness & Data Stage
  • Effectiveness & Data Stage
  • Headline Stage
  • Headliner
  • Insight & Marketing Intelligence Stage
  • Jam Session
  • Miscellanous
  • Music Stage
  • MW Strategy & Leadership Stage
  • New Session
  • Personalisation Stage
  • Realising Your Potential Stage
  • Social & Influencer Marketing Stage
  • Social & Influencer Marketing Stage
  • Tech Innovation Lab
  • Tech Innovation Lab
  • Time out
  • Vintage Stage
  • Workshop
08:55
  1. Headline Stage
    10 min
09:05
10:00
  1. Content Stage
    35 min
    Vertical storytelling is the new norm when it comes to mobile content, this session will bring verti ...
  2. Creative Brand Thinking Stage
    35 min
    What’s in store for the future of retail? Shopping is changing and so is customer behaviour, join us ...
  3. Customer Experience Stage
    35 min
    Join Validity as they host an expert panel discussion, chaired by Data Marketing Strategist Guy Hans ...
  4. Digital Transformation Stage
    35 min
    Econsultancy introduces a panel to ask "what should modern marketers look like?" and more pertinentl ...
  5. Effectiveness & Data Stage
    35 min
    Predictive Analytics and AI is revolutionising your Marketing Automation strategy.  Using Customer L ...
  6. Insight & Marketing Intelligence Stage
    35 min
    Hear from Yilmaz Erceyes, Marketing Director at Premier Foods, as he delves into how his team remove ...
  7. MW Strategy & Leadership Stage
    35 min
    Should the same rules of observation and measurement used in science apply in marketing? Will this m ...
  8. Personalisation Stage
    35 min
    Charles Bell, Director of Sales Engineering, discusses the philosophical and technical challenges to ...
  9. Realising Your Potential Stage
    35 min
    Learn how to respond to and take ownership of the events in your life that feel out of your control ...
  10. Social & Influencer Marketing Stage
    35 min
    Session brought to you by The Fifth, details to follow soon 
  11. Tech Innovation Lab
    35 min
    According to the BBC, gaming is worth more than music and film combined, and more people watch video ...
10:35
  1. 50 min
    Visit the Festival networking area and explore our sponsors' activations! 
11:25
  1. Content Stage
    35 min
    How can you create organic content that engages and educates? Join Honda’s Digital Content and Socia ...
  2. Effectiveness & Data Stage
    35 min
    Historically, diamonds have had the legacy issues linked to conflict minerals and 'bad behaviour', a ...
  3. Insight & Marketing Intelligence Stage
    35 min
    Is your marketing department suffering from Death by Dashboard? Got piles of data and charts, but la ...
  4. MW Strategy & Leadership Stage
    35 min
    How close can we get to the warmth and interactivity of a real human conversation as businesses stri ...
  5. Personalisation Stage
    35 min
    Group Head of Marketing Automation, Albert Abello Lozano describes how Treatwell moved from having m ...
  6. Realising Your Potential Stage
    35 min
    77% of recently surveyed volunteers agreed that giving back improved their own mental health and wel ...
  7. Social & Influencer Marketing Stage
    35 min
    Head of Social Content, Emma Martell, reveals how offbeat humour can help you gain viral reach From ...
  8. Tech Innovation Lab
    35 min
    Debora Koyama, CMO Europe, joins the Festival to share Mondelez’s philosophies on transformation and ...
  9. Workshop
    85 min
    Customers today expect a personalised and unified journey with interactions tailored to their contex ...
12:15
  1. Creative Brand Thinking Stage
    35 min
    Learn how small organisations can be more dynamic and agile than larger brands   From finding your b ...
  2. Customer Experience Stage
    35 min
    Session brought to you by Cognizant, details to follow soon 
  3. Digital Transformation Stage
    35 min
    Transforming access for NHS and social care professionals from over 400 services in one cohesive use ...
  4. Effectiveness & Data Stage
    35 min
    Understand the implications and industry impact of the GDPR for marketers Breakdown marketing compli ...
  5. Insight & Marketing Intelligence Stage
    35 min
    Understand the current state of the sharing economy with Zipcar, OLIO, Toy Box Club and The Collecti ...
  6. MW Strategy & Leadership Stage
    35 min
    Session brought to you by Oracle, details to follow soon 
  7. Personalisation Stage
    35 min
    A look at the evolution and history of language, linguistics and sound as a medium Find out about th ...
  8. Realising Your Potential Stage
    35 min
    Many men look up to brands yet 68% don’t feel that they’re represented by any brand, this is an alar ...
12:50
  1. 70 min
    Grab lunch, visit the Festival networking area and explore our sponsors' activations! 
14:00
  1. Content Stage
    35 min
    Keeping your content relevant in today’s fast-paced digital world How much content is enough content ...
  2. Creative Brand Thinking Stage
    35 min
    Be the first to hear about new research from the Evening Standard, Life 2.0, which explores the idea ...
  3. Customer Experience Stage
    35 min
    Monika Schulze, Global Head of Customer Experience at Zurich, will explore how the company successfu ...
  4. Digital Transformation Stage
    35 min
    Visual storytelling is rapidly evolving from broadcast media driven by the adoption of vertical vide ...
  5. Effectiveness & Data Stage
    35 min
    • Join Jules Kendrick, CEO of JICWEBS and some leading brands for an insight into industry standards ...
  6. Insight & Marketing Intelligence Stage
    35 min
    Join YouGov and judges from this year’s Marketing Week Masters Awards to understand the key pillars ...
  7. MW Strategy & Leadership Stage
    35 min
    Unveil our latest 2019 Brand Nirvana research which identifies how much more people are willing to s ...
  8. Personalisation Stage
    35 min
    Join Neil Kirby of Bupa Global as he takes you through Bupa’s marketing evolution following a custom ...
  9. Realising Your Potential Stage
    35 min
    Voted as a 2019 best place to work for LGBTQ equality by Human Rights Campaign (HRC) Foundation in t ...
  10. Social & Influencer Marketing Stage
    35 min
    Insights from The Female Lead’s in-depth study into how strong, visible female role models can be ha ...
  11. Tech Innovation Lab
    35 min
    How Beamly structure themselves to embrace innovation and customer-centricity Effectively using data ...
  12. Workshop
    85 min
    Session brought to you by Orcale, details to follow soon
14:50
  1. Content Stage
    35 min
    Session brought to you by The Content Marketing Association, details to follow soon
  2. Creative Brand Thinking Stage
    35 min
    Bringing creative design thinking to the heart of your organisation The need for a design-first appr ...
  3. Customer Experience Stage
    35 min
    At the Festival of Marketing, you’ll never be more than seven meters from a brand evangelizing about ...
  4. Digital Transformation Stage
    35 min
    2 years in the making and covering 12 countries, Head of International Media Management & Transforma ...
  5. Effectiveness & Data Stage
    35 min
    Digital advertising offers marketers a wealth of opportunity, but also some dilemmas. Precision vs R ...
  6. Insight & Marketing Intelligence Stage
    35 min
    By 2020, Gen Z is expected to account for 40% of all customers. Join Benefit Cosmetics, Student.com, ...
  7. MW Strategy & Leadership Stage
    35 min
    Marketers are increasingly being asked to deliver results quickly, often at the expense of long term ...
  8. Personalisation Stage
    35 min
    Hear from Kitewheel President, Mark Smith, on how the landscape has changed and expectations for per ...
  9. Realising Your Potential Stage
    35 min
     How the Movember campaign harnessed digital platforms and marketing to build a global men’s health ...
  10. Tech Innovation Lab
    35 min
    Session brought to you by Workfront, details to follow soon 
15:25
  1. 45 min
    Visit the Festival networking area and explore our sponsors' activations! 
16:10
  1. Content Stage
    35 min
    JBL's Head of Marketing Simona Bara shares her how-to guide for creating localised content for a lar ...
  2. Customer Experience Stage
    35 min
    Successful brands know that customer experience is the battleground for profitable growth. Research ...
  3. Effectiveness & Data Stage
    35 min
     Wowcher, Zalando, Tata Global Beverages and Monzo share examples of how they have tried, tested and ...
  4. Insight & Marketing Intelligence Stage
    35 min
    Session brought to you by MiQ, details to follow soon 
  5. MW Strategy & Leadership Stage
    35 min
    Several new jobs have been created and filled by marketers in recent years. We have seen the rise of ...
  6. Personalisation Stage
    35 min
    Hear from Guidebook’s Director of Account Management Stewart Price, who will be sharing insights and ...
  7. Realising Your Potential Stage
    35 min
    Engage, inspire and motivate your audiences with public speaking expert, Lisa Wentz Join this 35-min ...
  8. Social & Influencer Marketing Stage
    35 min
    Listen to an influencer’s perspective on brand partnerships within the wellness industry as each pan ...
  9. Tech Innovation Lab
    35 min
     Hear exclusive examples from Diageo’s Head of Tech and Digital Innovation Benjamin Lickfett, from t ...
16:55
17:35
  1. Headline Stage
    10 min
17:45
  1. 3:15 min
    Socialise and unwind with your latest connections. As always, day one will end with the Festival Aft ...
08:55
  1. Headline Stage
    10 min
10:00
  1. Content Stage
    35 min
    Against a backdrop of increasing negativity in the news, reflected in the economy and across social ...
  2. Creative Brand Thinking Stage
    35 min
    Does your creative work for you? Identifying the right time to reassess your partnerships and develo ...
  3. Customer Experience Stage
    35 min
    Over the last decade, we’ve become an industry obsessed with personalisation. And it’s paying off; w ...
  4. Digital Transformation Stage
    35 min
    Econsultancy brings its popular webinar series to the Festival stage Neil Perkin curates and interpr ...
  5. Effectiveness & Data Stage
    35 min
    Session brought to you by Google, details to follow soon 
  6. Insight & Marketing Intelligence Stage
    35 min
    From influencers to urbanites, brands desperately want to be associated with hip, educated and solve ...
  7. MW Strategy & Leadership Stage
    35 min
    Bravery is a word often bandied about in the context of marketing leadership, but what does it actua ...
  8. Personalisation Stage
    35 min
    Marketing teams are well aware that they should be investing in personalisation. But it can be a cha ...
  9. Realising Your Potential Stage
    35 min
    Diversity broadens access to the best talent in the world, leading to enhanced innovation, creativit ...
  10. Tech Innovation Lab
    35 min
    Andreas Fabricius, New Market Director at LeadFamly reveals how marketing strategies can achieve mor ...
10:35
  1. 30 min
    Visit the Festival networking area and explore our sponsors' activations! 
11:05
  1. Content Stage
    35 min
    Adrian Farina, SVP Marketing, Europe at Visa explores how organisations can use the platform of spor ...
  2. Creative Brand Thinking Stage
    35 min
    We’ll take a look at why your ads are at worst, ignored, and at best, forgotten Then, we’ll show you ...
  3. Customer Experience Stage
    35 min
    All businesses, big and small, will feel the pressures of a setback at some point, whether it’s a co ...
  4. Effectiveness & Data Stage
    35 min
    Richard Kenyon, Director of Marketing, Communications & Community at Everton Football Club shares ca ...
  5. Insight & Marketing Intelligence Stage
    35 min
    Consumers demand brands become more creative in their approach to their communications. But what ben ...
  6. MW Strategy & Leadership Stage
    35 min
    Marketing Week editor Russell Parsons explores the secrets of success behind the Marketing Week Mast ...
  7. Personalisation Stage
    35 min
    How data & personalisation are fuelling growth at GSK - hear from EMEA Media Director Jerry Daykin a ...
  8. Realising Your Potential Stage
    85 min
    This year the Festival of Marketing has teamed up with the School of Marketing to provide an excitin ...
  9. Social & Influencer Marketing Stage
    35 min
    Join The Roald Dahl Story Company as they journey through three approaches to transporting your trad ...
  10. Tech Innovation Lab
    35 min
    From AR and IoT, find out how Pernod Ricard is embracing the new tech landscape and encouraging tria ...
11:55
  1. Creative Brand Thinking Stage
    35 min
    Lush. Gillette. Patagonia. Iceland. Nike. In the past 12 months, we've seen a wave of brands embraci ...
  2. Customer Experience Stage
    35 min
    As teenagers, we had to learn how to speak differently to our peers, our parents and our teachers. N ...
  3. Digital Transformation Stage
    35 min
    Saul Lopes, Head of CRM, takes us through his learnings from achieving successful digital transforma ...
  4. Effectiveness & Data Stage
    35 min
    For most brands, consumer data is purchase history rather than purchase intentions Find out how digi ...
  5. Insight & Marketing Intelligence Stage
    35 min
    Why are the capital’s political, media and business elite under pressure to develop a greater unders ...
  6. MW Strategy & Leadership Stage
    35 min
    Mark Read has been in the hot seat at the world’s largest marketing services company for 18 months, ...
  7. Personalisation Stage
    35 min
    How do you recommend something to someone you’ve never met before? This is called the cold start pro ...
  8. Social & Influencer Marketing Stage
    35 min
    TikTok is at the forefront of mobile video content and is a main channel for millennials and Gen Z c ...
12:30
  1. 60 min
    Grab lunch, visit the Festival networking area and explore our sponsors' activations! 
13:30
  1. Content Stage
    35 min
    Learn from brands who face the challenge of marketing ‘taboo’ products yet have found creative and e ...
  2. Creative Brand Thinking Stage
    35 min
    Learn the key principles of experiential marketing from Walt Disney and his Imagineers to ‘Nike prea ...
  3. Digital Transformation Stage
    35 min
    Badoo CMO Dominic Gallello shares his community-first approach towards growing digital platforms thr ...
  4. Effectiveness & Data Stage
    35 min
    Can algorithms and machine learning eliminate bias and help us imperfect humans make better decision ...
  5. Insight & Marketing Intelligence Stage
    35 min
    Social has radically rewired how consumers communicate, research products, and connect with brands. ...
  6. MW Strategy & Leadership Stage
    35 min
    There is concern that marketers are becoming less influential in their organisation. That the status ...
  7. Personalisation Stage
    35 min
    How can artificial intelligence be used to create a reliable service and personalised experience in ...
  8. Realising Your Potential Stage
    35 min
    Ageism has become the next ‘ism’ to dominate headlines and nowhere is it more present than in advert ...
  9. Social & Influencer Marketing Stage
    35 min
    Session brought to you by YM&U, details to follow soon
  10. Tech Innovation Lab
    35 min
    By 2050 over 80% of the world’s population will live in urban areas. This unprecedented rapid urbani ...
14:20
  1. Content Stage
    35 min
    Did you know? Carlsberg is obsessed with science led brewer, and famous for the significant advancem ...
  2. Creative Brand Thinking Stage
    35 min
    Toby Horry, Brand and Content Director at TUI, pinpoints where marketing careers could benefit from ...
  3. Customer Experience Stage
    35 min
    People connect directly, immediately and expressively. Nothing now stands between people's questions ...
  4. Digital Transformation Stage
    35 min
    Hear first-hand why brands should outwardly tackle ad fraud and increase brand safety, and how prior ...
  5. Insight & Marketing Intelligence Stage
    35 min
    CMO Matt Barwell reveals the challenges of staying ahead of Britvic’s consumer trends whilst maintai ...
  6. MW Strategy & Leadership Stage
    35 min
    Successful marketing leads not follows. Today’s marketers need to have the courage and imagination t ...
  7. Realising Your Potential Stage
    35 min
    Find out how you can develop scalable ways to build diversity within your organisation  Discover mea ...
  8. Social & Influencer Marketing Stage
    35 min
    Innocent Drinks has long been at the forefront of pioneering social media and brand marketing. From ...
14:55
  1. 30 min
    Visit the Festival networking area and explore our sponsors' activations! 
15:25
  1. Content Stage
    35 min
    Great content marketing doesn’t have to come with a huge price tag. Hear from successful brands who ...
  2. Digital Transformation Stage
    35 min
    There are 14 million disabled people in the UK (that’s around 20% of the British population), and ye ...
  3. Effectiveness & Data Stage
    35 min
    Session brought to you by WARC, details to follow soon
  4. MW Strategy & Leadership Stage
    35 min
    The findings of our Ingredients for Growth study and platform will be presented Conducted among mark ...
  5. Personalisation Stage
    35 min
     Building a ‘tribe’ that’ll stay with you forever – hear from Vodafone, British Gas and Boots on the ...
  6. Realising Your Potential Stage
    35 min
    Learn about the key drivers for business success from a founding marketer of Europe's fastest growin ...
  7. Social & Influencer Marketing Stage
    35 min
  8. Tech Innovation Lab
    35 min
    With thousands of active users upon launch, find out how easyJet’s visual search feature tapped into ...
16:50
  1. Headline Stage
    10 min

Festival of Marketing

10 - 11 October 2019 

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