Agenda 2019

Agenda 2019

Festival's expert content programme is jam-packed with leading marketing minds!

The Festival of Marketing is so much more than a another conference or exhibition, it's an immersive marketing experience.

Take a look at the amazing sessions we have available below!

For more information, download our Delegate Pack which has all the information you need in one handy place.

DOWNLOAD THE DELEGATE PACK

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  • AI & Tech Innovation Stage
  • Content Stage
  • Creative Brand Thinking Stage
  • Creative Brand Thinking Stage
  • Customer Experience Stage
  • Data & Analytics Stage
  • Digital Transformation Stage
  • Effectiveness & Data Stage
  • Effectiveness & Data Stage
  • Headline Stage
  • Headliner
  • Insight & Marketing Intelligence Stage
  • Miscellanous
  • Music Stage
  • MW Strategy & Leadership Stage
  • New Session
  • Personalisation Stage
  • Realising Your Potential Stage
  • Social & Influencer Marketing Stage
  • Social & Influencer Marketing Stage
  • Tech Innovation Lab
  • Tech Innovation Lab
  • Time out
  • Vintage Stage
  • Workshop
08:55
  1. Headline Stage
    10 min
09:05
10:00
  1. Creative Brand Thinking Stage
    35 min
  2. Customer Experience Stage
    35 min
  3. Digital Transformation Stage
    35 min
  4. Effectiveness & Data Stage
    35 min
  5. Insight & Marketing Intelligence Stage
    35 min
    Hear from Yilmaz Erceyes, Marketing Director at Premier Foods, as he delves into how his team remove ...
  6. MW Strategy & Leadership Stage
    35 min
    The rush to embrace technology and short-termism means marketers are wasting the time they should be ...
  7. Realising Your Potential Stage
    35 min
    Learn how to respond to and take ownership of the events in your life that feel out of your control ...
10:35
  1. 50 min
11:25
  1. Content Stage
    35 min
    How can you create organic content that engages and educates? Join Honda’s Digital Content and Socia ...
  2. Customer Experience Stage
    35 min
    • Gav Thompson, Chief Customer Officer at Boden and the founder of giffgaff, joins the Festival to s ...
  3. Effectiveness & Data Stage
    35 min
    Historically, diamonds have had the legacy issues linked to conflict minerals and 'bad behaviour', a ...
  4. Insight & Marketing Intelligence Stage
    35 min
  5. MW Strategy & Leadership Stage
    35 min
  6. Personalisation Stage
    35 min
    Group Head of Marketing Automation, Albert Abello Lozano describes how Treatwell moved from having m ...
  7. Realising Your Potential Stage
    35 min
    77% of recently surveyed volunteers agreed that giving back improved their own mental health and wel ...
  8. Social & Influencer Marketing Stage
    35 min
    Head of Social Content, Emma Martell, reveals how offbeat humour can help you gain viral reach From ...
  9. Tech Innovation Lab
    35 min
    Debora Koyama, CMO Europe, joins the Festival to share Mondelez’s philosophies on transformation and ...
12:15
  1. Creative Brand Thinking Stage
    35 min
    Learn how small organisations can be more dynamic and agile than larger brands   From finding your b ...
  2. Digital Transformation Stage
    35 min
    Transforming access for NHS and social care professionals from over 400 services in one cohesive use ...
  3. Effectiveness & Data Stage
    35 min
    Understand the implications and industry impact of the GDPR for marketers Breakdown marketing compli ...
  4. Insight & Marketing Intelligence Stage
    35 min
    Understand the current state of the sharing economy with Zipcar, OLIO, Toy Box Club and The Collecti ...
  5. MW Strategy & Leadership Stage
    35 min
    Several new jobs have been created and filled by marketers in recent years. We have seen the rise of ...
  6. Personalisation Stage
    35 min
    A look at the evolution and history of language, linguistics and sound as a medium Find out about th ...
  7. Realising Your Potential Stage
    35 min
12:50
  1. 70 min
14:00
  1. Content Stage
    35 min
    Keeping your content relevant in today’s fast-paced digital world How much content is enough content ...
  2. Customer Experience Stage
    35 min
    Monika Schulze, Global Head of Customer Experience at Zurich, will explore how the company successfu ...
  3. Digital Transformation Stage
    35 min
  4. Effectiveness & Data Stage
    35 min
    • Join Jules Kendrick, CEO of JICWEBS and some leading brands for an insight into industry standards ...
  5. Insight & Marketing Intelligence Stage
    35 min
    Marketing Week editor Russell Parsons explores the secrets of success behind the Marketing Week Mast ...
  6. MW Strategy & Leadership Stage
    35 min
    Unveil our latest 2019 Brand Nirvana research which identifies how much more people are willing to s ...
  7. Personalisation Stage
    35 min
    Join Neil Kirby of Bupa Global as he takes you through Bupa’s marketing evolution following a custom ...
  8. Realising Your Potential Stage
    35 min
    Voted as a 2019 best place to work for LGBTQ equality by Human Rights Campaign (HRC) Foundation in t ...
  9. Social & Influencer Marketing Stage
    35 min
    Insights from The Female Lead’s in-depth study into how strong, visible female role models can be ha ...
  10. Tech Innovation Lab
    35 min
    How Beamly structure themselves to embrace innovation and customer-centricity Effectively using data ...
14:50
  1. Creative Brand Thinking Stage
    35 min
    Bringing creative design thinking to the heart of your organisation The need for a design-first appr ...
  2. Digital Transformation Stage
    35 min
    2 years in the making and covering 12 countries, Head of International Media Management & Transforma ...
  3. Insight & Marketing Intelligence Stage
    35 min
    By 2020, Gen Z is expected to account for 40% of all customers. Join Benefit Cosmetics, Student.com, ...
  4. Personalisation Stage
    35 min
  5. Realising Your Potential Stage
    35 min
     How the Movember campaign harnessed digital platforms and marketing to build a global men’s health ...
15:25
  1. 45 min
16:10
  1. Content Stage
    35 min
    JBL's Head of Marketing Simona Bara shares her how-to guide for creating localised content for a lar ...
  2. Customer Experience Stage
    35 min
    Join Amanda Hill, CMCO at Harrods, as she walks us through how Harrods are constantly adapting to th ...
  3. Effectiveness & Data Stage
    35 min
     Wowcher, Zalando and Tata Global Beverages share examples of how they have tried, tested and develo ...
  4. Personalisation Stage
    35 min
    Hear from Guidebook’s Director of Account Management Stewart Price, who will be sharing insights and ...
  5. Realising Your Potential Stage
    35 min
    Engage, inspire and motivate your audiences with public speaking expert, Lisa Wentz Join this 35-min ...
  6. Social & Influencer Marketing Stage
    35 min
  7. Tech Innovation Lab
    35 min
     Hear exclusive examples from Diageo’s Head of Tech and Digital Innovation Benjamin Lickfett, from t ...
16:55
17:35
  1. Headline Stage
    10 min
17:45
  1. 3:15 min
    Socialise and unwind with your newest connections. As always, day one will end with the Festival Aft ...
08:55
  1. Headline Stage
    10 min
09:05
10:00
  1. Creative Brand Thinking Stage
    35 min
    Does your creative work for you? Identifying the right time to reassess your partnerships and develo ...
  2. Digital Transformation Stage
    35 min
    Econsultancy brings its popular webinar series to the Festival stage Neil Perkin curates and interpr ...
  3. Insight & Marketing Intelligence Stage
    35 min
    From influencers to urbanites, brands desperately want to be associated with hip, educated and solve ...
  4. Realising Your Potential Stage
    2:30 min
    This year, the Festival of Marketing has teamed up with the School of Marketing to provide an exciti ...
10:35
  1. 30 min
11:05
  1. Content Stage
    35 min
    Adrian Farina, SVP Marketing, Europe at Visa explores how organisations can use the platform of spor ...
  2. Creative Brand Thinking Stage
    35 min
    We’ll take a look at why your ads are at worst, ignored, and at best, forgotten Then, we’ll show you ...
  3. Customer Experience Stage
    35 min
    All businesses, big and small, will feel the pressures of a setback at some point, whether it’s a co ...
  4. Effectiveness & Data Stage
    35 min
    Richard Kenyon, Director of Marketing, Communications & Community at Everton Football Club shares ca ...
  5. Insight & Marketing Intelligence Stage
    35 min
  6. MW Strategy & Leadership Stage
    35 min
  7. Personalisation Stage
    35 min
    How data & personalisation are fuelling growth at GSK - hear from EMEA Media Director Jerry Daykin a ...
  8. Social & Influencer Marketing Stage
    35 min
    Join The Roald Dahl Story Company as they journey through three approaches to transporting your trad ...
  9. Tech Innovation Lab
    35 min
    From AR and IoT, find out how Pernod Ricard is embracing the new tech landscape and encouraging tria ...
11:55
  1. Content Stage
    35 min
  2. Creative Brand Thinking Stage
    35 min
    Lush. Gillette. Patagonia. Iceland. Nike. In the past 12 months, we've seen a wave of brands embraci ...
  3. Digital Transformation Stage
    35 min
    Saul Lopes, Head of CRM, takes us through his learnings from achieving successful digital transforma ...
  4. Insight & Marketing Intelligence Stage
    35 min
    Why are the capital’s political, media and business elite under pressure to develop a greater unders ...
  5. MW Strategy & Leadership Stage
    35 min
    Bravery is a word often bandied about in the context of marketing leadership, but what does it actua ...
12:30
  1. 60 min
13:30
  1. Content Stage
    35 min
    Learn from brands who face the challenge of marketing ‘taboo’ products yet have found creative and e ...
  2. Creative Brand Thinking Stage
    35 min
    Learn the key principles of experiential marketing from Walt Disney and his Imagineers to ‘Nike prea ...
  3. Customer Experience Stage
    35 min
  4. Effectiveness & Data Stage
    35 min
    Can algorithms and machine learning eliminate bias and help us imperfect humans make better decision ...
  5. Personalisation Stage
    35 min
    How can artificial intelligence be used to create a reliable service and personalised experience in ...
  6. Tech Innovation Lab
    35 min
    By 2050 over 80% of the world’s population will live in urban areas. This unprecedented rapid urbani ...
14:20
  1. Creative Brand Thinking Stage
    35 min
    Toby Horry, Brand and Content Director at TUI.com, pinpoints where marketing careers could benefit f ...
  2. Customer Experience Stage
    35 min
  3. Digital Transformation Stage
    35 min
    Gucci's own story on gamification including the key components, pitfalls, roadmaps, and how to build ...
  4. Insight & Marketing Intelligence Stage
    35 min
    CMO Matt Barwell reveals the challenges of staying ahead of Britvic’s consumer trends whilst maintai ...
  5. MW Strategy & Leadership Stage
    35 min
    Successful marketing leads not follows. Today’s marketers need to have the courage and imagination t ...
  6. Realising Your Potential Stage
    35 min
    Find out how you can develop scalable ways to build diversity within your organisation  Discover mea ...
14:55
  1. 30 min
15:25
  1. Content Stage
    35 min
    Great content marketing doesn’t have to come with a huge price tag. Hear from successful brands who ...
  2. Customer Experience Stage
    35 min
  3. Personalisation Stage
    35 min
     Building a ‘tribe’ that’ll stay with you forever – hear from Vodafone, British Gas and Boots on the ...
  4. Realising Your Potential Stage
    35 min
    Learn about the key drivers for business success from a founding marketer of Europe's fastest growin ...
  5. Social & Influencer Marketing Stage
    35 min
  6. Tech Innovation Lab
    35 min
    With thousands of active users upon launch, find out how easyJet’s visual search feature tapped into ...
16:10
  1. Headline Stage
    40 min
    To be announced soon
16:50
  1. Headline Stage
    10 min

Festival of Marketing

10 - 11 October 2019 

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