Banking on brand: The inside story of Starling’s success
24 Mar 2022
24 March 2022
Launched in 2014, Starling Bank was one of the UK’s first truly digital banks, clear in its aim to offer customers a superior experience by taking advantage of the possibility technology had afforded. Seven years on it has received several awards for its customer experience, and is said to be on the verge of an IPO. Join two of the key architects behind its success, CEO and Founder Anne Boden and Brand Director Rachel Kerrone who will detail the brand's approach to innovation, customer experience and the importance of brand and marketing in its success.