4 ways marketing transforms business, society and culture
Marketing transforms brands, businesses and economies. It changes the way people think, behave and live. So why do so many of us feel apologetic about what we do?
Join author, award-winning columnist and consultant to some of the world’s biggest brands Helen Edwards, and Cheryl Calverley - CMO turned CEO of Eve Sleep - as they detail 4 ways marketing can be transformative. And most importantly, how you can take insight, inspiration and apply it to your own role, transforming your business.
Step out of the day-to-day tactical nuts and bolts, and join this session to be reminded about what’s possible, what’s wonderful about what we do, and how you can achieve it.