2021 VOD March


Why marketers must not over rely on ROI

25 Mar 2021
Return on investment is often the metric of choice when looking to express success or failure, and whilst there are elements of marketing activity that do come down to ROI, marketers shouldn’t focus exclusively on short-term gains. We will be asking our expert panel what the limitations of ROI are, how this might be damaging long-term brand growth, and what you could be doing to more effectively measure marketing’s impact.
Charlotte Rogers, Acting Features Editor - Marketing Week
Sorin Patillinet, Global Marketing Insights Director - Mars
Nikki Vadera, Marketing Director - Henkel
Ann Constantine, Head of Insight & Marketing Effectiveness - Direct Line Group
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Festival of Marketing