2021 VOD March

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Why data can hinder decision-making - and what marketers can do to change it

24 Mar 2021
Kicking off the Festival of Marketing's Day 2 theme; Making Decisions, we'll draw on Salesforce Datorama's new Marketing Intelligence report to explain why marketing campaign data is sometimes a double-edged sword - and what brands can do about it.
Chairperson
Jonathan Beeston, Product Marketing Director - Salesforce
Speakers
Alison Hanrahan, Head of Marketing Performance and Enablement - HSBC
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Festival of Marketing