2021 VOD March

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Understanding the opportunity – how to make your strategy fit for purpose

23 Mar 2021
The first axiom of brand strategy is diagnosis first, strategy second, according to a recent Marketing Week article by Mark Ritson. The key to realising business objectives for any marketer is to understand the opportunity. Join members of Marketing Week’s Top 100 most effective marketers for this session that will determine how best to gain a better understanding of the customer you are targeting and the market you are operating in. From the tools needed to build a more complete picture of your customer, to the approach needed to understand the market opportunity, the first steps to successful strategy in service of your customer and company will be discussed and explained.  
Speakers
Margaret Jobling, Chief Marketing Officer - Natwest
Jo Pettifer, VP Marketing UK & I - Salesforce
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Festival of Marketing