2021 VOD March

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The Holy Grail of ROI measurement

25 Mar 2021
What are the key questions marketers should be considering in order to generate value? And which tools should you be employing to better measure marketing effectiveness? In this session, Vas Kourakis walks us through where best to focus your energy, balance costs and increase scalability.
Speakers
Vasileios Kourakis, Global Director Marketing ROI and Media Lead - L'Oreal Consumer Products Division
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Festival of Marketing