2021 VOD March

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Return on Alignment (ROA): The metric that could measure the value of collaboration between Marketing and Sales

25 Mar 2021
Aligning Sales and Marketing is highly valued but easier said than done. What if you could measure collaboration between both teams? In this session, we invite marketers to consider a new performance metric, "Return on Alignment" (ROA), that could directly impact company growth and overall success. Join Anola Balthazar, Director of Marketing EMEA at Selling Simplified, as she shares insights from her experience implementing ROAI alongside Return on Investment (ROI) and Return on Ad Spend (ROAS).
Speakers
Anola Balthazar, Director of Marketing EMEA - Selling Simplified
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Festival of Marketing