2021 VOD March


Myth Busting: Why you don’t always need a plan

23 Mar 2021
At a time when it’s a challenge getting to the end of the week, planning for the year head is difficult. Join Sara Bennison, one of the UK’s most respected marketers, as she explains why you shouldn’t focus on being ‘perfect’ but instead be prepared to adapt plans and take risks. Is it even time to throw out the marketing plan completely?
Sara Bennison, CMO - Nationwide
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Festival of Marketing