2021 VOD March

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Myth Busting: The metrics that matter, and those that lead us astray

25 Mar 2021
What’s easiest to measure isn’t always what’s most impactful on our marketing, but how badly can measuring the wrong thing mislead us? Are measures of ‘engagement’, ‘viewability’ or even ‘clicks’ really helping us optimise our marketing? Or when do they lead us down a dark path. Join media effectiveness expert Jerry Daykin as he explores what is and isn’t a meaningful measure of success.
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Festival of Marketing