Marketing For Sceptics
25 Mar 2021
Join the “Ad Contrarian” as he offers an alternative view on what successful marketing looks like. With a bounty of heretical thoughts about the advertising and marketing industry, Bob Hoffman, author of Amazon #1 sellers Advertising For Skeptics and Laughing@Advertising, looks at marketing’s “decade of delusion” and comes away horrified. What went wrong? Just about everything.