2021 VOD March

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Long term planning in the age of uncertainty: A view from retail and travel

23 Mar 2021
Strategic planning is a long-term play. But how can you plan for next year when it’s difficult to know what is happening tomorrow. Join two marketers from sectors facing huge pressure and great uncertainty to hear how they prepared for multiple scenarios and adopted a two-speed strategy to deal with short-term disruption without losing sight of the bigger picture.
Chairperson
Lucy Tesseras, Deputy Editor - Marketing Week
Speakers
Katie McAlister, Chief Marketing Officer - TUI
Abigail Comber, Outgoing Chief Marketing Officer - Debenhams
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Festival of Marketing