2021 VOD March


Lessons from Little Moons: Planning for the unexpected

23 Mar 2021
Mochi ice cream brand Little Moons has had a great start to 2021. After going viral on TikTok, sales in Tesco and Waitrose leapt by over 700%. In this session, marketing director Ross Farquhar will explain how it creates room for the unexpected, and is flexible in use of its resources to capitalise on opportunity when it knocks.
Ross Farquhar, Marketing Director - Little Moons
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Festival of Marketing