2021 VOD March


KFC: Keeping the brand a Finger Lickin’ Favourite

23 Mar 2021
KFC has firmly established itself as one of the nation’s favourite brands since arriving in the UK in 1965. But as with all beloved heritage brands, the challenge to remain relevant, modern and distinctive in a changing, fast-paced world is an ongoing (and tricky) one. Join us for a case study of successful long-term planning and strategy (despite some high-profile hiccups on the way), the importance of patience, commitment and a strong, clear diagnosis. In this session, CMO Meghan Farren describes the story of KFC UK & Ireland’s brand transformation journey, and gives a sneak peek of what’s to come for KFC in 2021.
Meghan Farren, CMO - KFC
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Festival of Marketing