2021 VOD March


How to…use econometric modelling

24 Mar 2021
Marketers often don’t have a clear view of how their choices affect revenue and profit. It’s because there are so many moving parts, and the outside world intrudes. In this practical session, economist Dr Grace Kite explains how econometric modelling can resolve these issues and enables a clear comparison of the costs and benefits of different marketing choices.
Grace Kite, Founder & Managing Director - Magic Numbers
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Festival of Marketing