2021 VOD March


How to build an outcome-based marketing strategy

23 Mar 2021
As budgets have been cut and sensitivity in consumer messaging has come to the forefront, many marketers have chosen to move away from strategies that maximise frequency and reach and towards an outcomes-based approach that surfaces relevant advertising to the selected individuals who are most likely to engage with it. In this panel, three agency experts discuss how designing marketing campaigns around key business outcomes can help you engage consumers and drive your bottom line.
Sebastien Bourne, Head of Biddable - PHD
Stacey Delaney, Country Manager, UK - Taboola
Julie Bolsom, Head of Live Planning - Mindshare
Fou Brown, Global Business Director for Hotels.com + Reebok - MediaCom
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Festival of Marketing