2021 VOD March


How Confused.com broke category norms to grow their market share by 50%

23 Mar 2021

Take a deep dive into the customer research and plans that made their brand re-position a success, increased their market share by 50%, and doubled their spontaneous brand awareness.

CMO Sam Day will talk through the journey of research, creative directions and strategy, and how throwing the category’s rule book out the window and abandoning the norm of character-driven creative was actually the best decision they could have made.

Among lessons to apply in other sectors, you'll also learn how to make your case to the wider business by bringing key internal stakeholders into your marketing plans.

Sam Day, CMO - confused.com
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Festival of Marketing