2021 VOD March


How an agile approach to analytics helped Kimberly Clark grow sales by optimising consumer engagement

24 Mar 2021
Find out how combining CRM, search insights and social listening tools with an always-on and agile analytics process led to product innovation, higher sales and enhanced engagement for brands including Kleenex and Huggies.
Juliana Chu, Director of Digital and Analytics - Kimberly Clark, APAC
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Festival of Marketing