2021 VOD March


How AB InBev is overhauling Marketing Analytics to drive business growth

24 Mar 2021
How AB InBev is evolving from a solid traditional mixed media model (MMM) to an End-to-End Analytics Ecosystem to evaluate Marketing in all key dimensions and provide predictive recommendation for the optimal media mix to drive measurable business growth. 
Luiz Felipe Barros, Global Marketing Vice President, Data & Media - Anheuser-Busch InBev
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Festival of Marketing