2021 VOD March

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From vision to execution: How to measure marketing effectiveness

25 Mar 2021

How do you plan so everyone in your marketing organisation knows how their work fits into the bigger picture? And how do you measure success and ensure teams feel connected to your mission, engaged, and focused on achieving their biggest goals?

In this session you will discover how to:

- Centralise team communication and create clarity around planning
- Ensure plans aren't dusty presentations that get forgotten about
- Measure success to increase motivation and communicate impact

Speakers
Alicia Bruckman, Head of Marketing Operations - Asana
Explore the Agenda

Festival of Marketing