2021 VOD March


Econometrics: A help or hindrance to achieving effective marketing?

24 Mar 2021

Econometrics has long been used as a tool for marketers to help make the best decisions they can. But how has it progressed, and how can marketers use it to effectively predict outcomes when so much is unknown in 2021? In this panel we'll explore the best and the worst of econometrics and how to navigate the challenges the current environment has thrown at marketers.


Yilmaz Erceyes, CMO - Premier Foods
Michelle Spillane, Marketing & Brand Director - Paddy Power
Rhea Fox, Head of Marketing - Aviva
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Festival of Marketing