2021 VOD March


Closing the gap: How to reconnect business decisions to consumer choices

24 Mar 2021
Assertive decisions have the power to grow business by directly influencing consumer choice and behaviour. However, understanding and prioritising actions that can impact consumers the most is difficult as it involves a complexity of marketing factors. This presentation aims to show how a single minded framework can help businesses make more informed decisions based on what customers really value.
Felipe Pizzardo, Lead consultant of brand preference development - Epiphany RBC
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Festival of Marketing