Clarity, consistency and commitment: How the National Lottery turned its brand around
25 Mar 2021
In 2017, the National Lottery brand was at a low ebb. Accross all measures, its health was suffering and changes were needed. Join Keith Moor, CMO of parent company Camelot and YouGov's head of account management Amelia Brophy as they discuss why its important to establish a clear idea on what good looks like and how a focus on brand and customers helped drive its biggest ever improvement in brand health scores.