2021 VOD March


Building the perfect brand research plan

23 Mar 2021
Mark Ritson examines the data you need (and don't need) to diagnose brand health. He looks at the relatively pointlessness of generic brand trackers. And then ploughs headlong into an expletive filled but incredibly practical dissemination of what the ideal brand diagnosis looks like.
Mark Ritson, Founder - Marketing Week Mini MBA
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Festival of Marketing