Digital Transformation, the dream everyone wants to achieve and very few can conquer without a solid data foundation and strategy in place. Organisations kick off projects without asking important fundamental questions. What do they need this technology to do? What problem does it need to solve?Join Lindsay McEwan, VP and GM of EMEA at Tealium, as we hear the essential boxes that organisations must tick to ensure success in any transformation journey, and start to skyrocket your customer data strategy today!