Agenda At A Glance

Agenda At A Glance

Loaded with inspiration, learning and business potential

Get a taste for the sessions available at Festival this year! To see more sessions, explore the agenda.

VIEW THE AGENDA   BUY A PASS

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  1. Achieving creative effectiveness
    Creative thinking offers brands a competitive advantage and financial value, but how do you measure it? Join IAG, NatWest and adam&eve to determine measurement methods, how to identify ROI for different media forms and how to make the most out of budgets in an economic downturn.
  2. Delivering for customers
    With the world settling back into some form of normal, join our expert panel of marketers to find out how businesses can leverage Customer Journey Mapping to deliver better experiences in a post-Covid world. Do key touchpoints in existing maps need to be redrawn or can we expect consumer behaviour to revert to how it was pre pandemic?
  3. Understanding trends
     Join author, academic, and presenter Scott Galloway for a live Q&A session to unpack the micro and macro marketing trends for the year ahead. You can ask Scott anything in this live Q&A session, from predictions around how key trends and issues that are impacting marketers, to what brands will look like in the new normal, don’t miss this opportunity to hear from one of the most authoritative and influential voices in marketing.
  4. Achieving creative effectiveness
    Join four agency creatives and marketers for an open and honest conversation about the difficulties brands and creative teams face when trying to reach audiences today. Eve sleep, Havas, Coty and Mother come together to share the biggest tensions and how they believe the marketing industry could and should change for the better.
  5. Driving recovery and returning to growth

    Find out how Uber built a global marketing strategy by leveraging insights and local actions to serve communities around the world and drive relevance with customers.

     

  6. Leading change and setting strategy

    As CMO of one of the fastest-growing start-ups in the world, Cheryl Goh has been essential to the company’s user growth, country expansion and service diversification. Cheryl will offer insight into how marketers can improve their status within an organisation, enhance its impact on brand decision-making and strengthen brand equity and consumer trust during an economic downturn.

     

  7. Achieving creative effectiveness

    Festival Short 

    Marketers and creatives are finding themselves fighting against many unknowns – Leo Burnett’s chief creative officer Chaka Sobhani will discuss how to be a part of this disruption; taking leaps of faith, showing compassion, and choosing content mediums to effectively ‘show up’ for your brand and customers.

  8. Leading change and setting strategy

    Festival Short

    Activist, business owner and author Gina Miller shares her reflections on how to be an effective leader in the face of setbacks and significant opposition.

  9. Delivering for customers

    Festival Short

    Gousto CMO Tom Wallis shares practical advice on how to use data to win the hearts and minds of your customers with timely, authentic and empathetic communications. Whether you're a D2C brand with millions of customer data points or you're just starting out, this session will provide useful steps applicable to all.

     

  10. Driving recovery and returning to growth

    Festival Short

    Diageo’s Andrew Geoghegan will share what the business has learnt about fostering a culture of marketing effectiveness, combining great creativity with rigorous data to make every pound, dollar and rupee count. He’ll share how Diageo is exploring the next
     generation of tools to enable more agile investment – and discuss what he’s learnt about managing A&P in dynamic consumer environments.  

     

  11. Understanding trends

    Ella Mills, founder of Deliciously Ella, discusses what SMEs can teach big brands about navigating disruption and managing changing customer and market trends through agile-thinking and problem-solving on a budget. 

     

  12. Delivering for customers
    The pandemic has accelerated the shift to digital, and hastened the need for every brand, regardless of category to make their ecommerce offering fit for purpose. Join Unilever and Not On The High Street as they discuss the challenges different sectors are facing and how they are adapting. 
  13. Leading change and setting strategy
    How can you boost the skills needed to gain and retain more influence within your organisation? Join Ade Hassan, MBE, Founder of Nubian Skin, as she shares tips and lessons learned as an entrepreneur that will help you become a more influential marketer. 
  14. Driving recovery and returning to growth

    The pandemic, and now downturn, have curtailed many brands innovation plans. Necessity, however, has meant marketers have had to think, act and behave differently.  Join senior marketers from some of the world’s best-known brands as they to unveil how innovation will help your brand recover and return to growth.

     

Festival of Marketing

5-9 October

WATCH ON DEMAND