Five days of thought-provoking content
So much more than a series of webinars...
Festival sought to help marketers navigate the challenges in the year ahead, equipping Festival-goers with the skills, behaviours, innovation and strategy required for their brands’ recovery and growth.
The digital event explored the five biggest issues faced by marketers and their brands, providing a fresh perspective, first-hand insights and plenty of practical advice.
Register your interest to be the first to hear about Festival 2021.
DAY ONE
This stream analysed the changing economic, sector, behavioural and attitudinal trends that will define the year ahead and beyond, and how to address them.
DAY TWO
This stream unpicked the processes, preparation and approaches necessary to better serve customers in the short, medium and long term.
DAY THREE
Powered by Creative Review, this stream celebrated best practice in delivering strategic effectiveness through collaboration and partnerships.
Stream sponsor:
DAY FOUR
Powered by Marketing Week, this stream tackled the leadership and strategic capabilities that will be required in the years ahead to increase the influence and impact of marketing in the organisation. Drawing on insight from some of the biggest names in marketing, we looked at how marketers can lead change in their organisation.
DAY FIVE
In this stream we looked at the transformation and tools needed to deal with the challenges in the year ahead. Featuring leading authorities from the world of marketing and case studies from some of the world’s most innovative brands, we looked at the need to further accelerate digital transformation, how to ensure your marketing intelligence is fit for purpose and how to better use and exploit data and insight.
Stream sponsor:
How was the 2020 content delivered?
Festival of Marketing was a world class virtual event experience that was as seamless, compelling and engaging as ever. The agenda offered a variety of innovative and engaging session formats, including…
We connected Festival-goers with experienced marketers within these interactive sessions designed to address the marketing challenges we are facing today.
