The 2020 Streams

The 2020 Streams

Five days of thought-provoking content

So much more than a series of webinars...

Festival sought to help marketers navigate the challenges in the year ahead, equipping Festival-goers with the skills, behaviours, innovation and strategy required for their brands’ recovery and growth. 

The digital event explored the five biggest issues faced by marketers and their brands, providing a fresh perspective, first-hand insights and plenty of practical advice. 

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DAY ONE

Understanding trends

This stream analysed the changing economic, sector, behavioural and attitudinal trends that will define the year ahead and beyond, and how to address them.

DAY TWO

Delivering for customers

This stream unpicked the processes, preparation and approaches necessary to better serve customers in the short, medium and long term.

DAY THREE

Achieving creative effectiveness

Powered by Creative Review, this stream celebrated best practice in delivering strategic effectiveness through collaboration and partnerships.

Stream sponsor: 

The Fifth

DAY FOUR

Leading change and setting strategy

Powered by Marketing Week, this stream tackled the leadership and strategic capabilities that will be required in the years ahead to increase the influence and impact of marketing in the organisation. Drawing on insight from some of the biggest names in marketing, we looked at how marketers can lead change in their organisation.

DAY FIVE

Driving recovery and returning to growth

In this stream we looked at the transformation and tools needed to deal with the challenges in the year ahead. Featuring leading authorities from the world of marketing and case studies from some of the world’s most innovative brands, we looked at the need to further accelerate digital transformation, how to ensure your marketing intelligence is fit for purpose and how to better use and exploit data and insight.

Stream sponsor: 

Tealium

How was the 2020 content delivered?

Festival of Marketing was a world class virtual event experience that was as seamless, compelling and engaging as ever. The agenda offered a variety of innovative and engaging session formats, including… 

Keynotes

Keynotes

Keynotes

In these 25-minute sessions, we learned from global marketing leaders and gained a greater understanding of what’s next for the world of marketing, business and beyond.
Festival Shorts

Festival Shorts

Festival Shorts

A series of mini ten-minute presentations delivered on a single subject. They complemented the objectives of the day.

Ask Me Anything

Ask Me Anything

Ask Me Anything

These interactive sessions were an opportunity to ask experts and the biggest names in marketing anything about trends, customers, leadership, skills, strategy and much more.
Roundtables & Workshops

Roundtables & Workshops

Roundtables & Workshops

We connected Festival-goers with experienced marketers within these interactive sessions designed to address the marketing challenges we are facing today.

Marketing Week Masterclasses

Marketing Week Masterclasses

Marketing Week Masterclasses

Deconstructing the secrets behind the success of some of big winners of this year’s Marketing Week Masters awards, we gathered the key architects behind the winning campaigns to understand what good looks like and why.

Mentoring Sessions

Mentoring Sessions

Mentoring Sessions

Mentoring plays a crucial role for young marketers looking to develop their career. This was an opportunity for young marketers to link up with senior leaders from across sectors for advice around taking those next steps.

Festival of Marketing

An experience like no other

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