Accountability in the age of trolls: Social media's role in positive messaging and empowerment
Festival of Marketing welcomes on stage Davina McCall, Stephen James, Co-Founder of All Call Signs, the peer to peer support network for veterans, and IAB’s CMO, James Chandler, to discuss media’s responsibility and accountability towards its users’ mental health and online safety.
Overcoming personal and professional struggles and building resilience is not an easy task. While social media can be used as a tool of empowerment through positive stories shared online, are social media, and media in general, accountable for harmful content? What parameters need to be implemented online and offline to protect users, readers and viewers? What should brands be aware of in terms of their marketing output and how can they contribute to the creation of positive messaging?
The discussion is chaired by Lucie Cave, award-winning editor and journalist and Creative Editorial Director for Bauer Media.
Join this unmissable discussion at the closing headline session of this year’s Festival of Marketing!