2018 Agenda at a Glance


Panel: Who’s influencing your marketing strategy? Your customer, or the latest marketing trend?

11 Oct 2018
MW Strategy & Leadership Stage

As marketers we know that our customers should come first. But when it comes to actually planning our marketing strategy, do we truly keep the customer at the centre of our planning, or do we find ourselves following populist media trends instead?
Join Virgin, the Royal Mail and Rapp as we discuss how the changing customer landscape requires a return to a customer first approach to marketing.  We’ll explore;

  • What is mail’s role in a multi-media, digital driven marketing world
  • How can it be used to deliver customer focus – engagement and trust
  • Why creativity matters
  • Long term value versus short term conversion
  • How to create a lasting impression
Amanda Griffiths, Head of Communications Planning - Royal Mail MarketReach
Jess Poore, Head of Mobile Customer Marketing - Virgin Media
Tania Feeley, Managing Partner - RAPP

Festival of Marketing

10 - 11 October 2019 


The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.


Marketing Week

Festival of Marketing

Oyster Catchers

Influencer Intelligence

Fashion Beauty Monitor


foresight news


Market Makers

Design Week

Creative Review

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