Panel: Who’s influencing your marketing strategy? Your customer, or the latest marketing trend?
As marketers we know that our customers should come first. But when it comes to actually planning our marketing strategy, do we truly keep the customer at the centre of our planning, or do we find ourselves following populist media trends instead?
Join Virgin, the Royal Mail and Rapp as we discuss how the changing customer landscape requires a return to a customer first approach to marketing. We’ll explore;
- What is mail’s role in a multi-media, digital driven marketing world
- How can it be used to deliver customer focus engagement and trust
- Why creativity matters
- Long term value versus short term conversion
- How to create a lasting impression