2018 Agenda at a Glance

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In-house and onward: Driving creative excellence from the inside

10-Oct-2018
Brand & Creative
•  Setting up for success: How to create an inspiring, transparent and efficient environment for your in-house team to immerse itself in and thrive from day one
•  Fostering collaboration to tackle tricky briefs: Learn how your in-house team works, so when a tough brief rears its head, it can be completed collaboratively and effectively
•  How in-house and traditional can work together: What should you expect from your in-house and external agencies? Can they work together, and if so, how can you get the best from both of them in terms of creative output and brand consideration?
•  Staying ahead of the curve: Navigate and prepare for future marketing trends
• Support the new MarTech ecosystem, and plan so in-housing can get you a better deal
Speakers
Richard Atkinson, Vice President - Advertising & Creative Studio - Barclaycard
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Festival of Marketing

9 - 10 October 2019 

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