2018 Agenda at a Glance

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In-house and onward: Driving creative excellence from the inside

10 Oct 2018
Brand & Creative
  • Setting up for success: How to create an inspiring, transparent and efficient environment for your in-house team to immerse itself in and thrive from day one
  • Fostering collaboration to tackle tricky briefs: Learn how your in-house team works, so when a tough brief rears its head, it can be completed collaboratively and effectively
  • How in-house and traditional can work together: What should you expect from your in-house and external agencies? Can they work together, and if so, how can you get the best from both of them in terms of creative output and brand consideration?
  • Staying ahead of the curve: Navigate and prepare for future marketing trends
  • Support the new MarTech ecosystem, and plan so in-housing can get you a better deal
Speakers
Richard Atkinson, Vice President - Advertising & Creative Studio - Barclaycard

Festival of Marketing

10 - 11 October 2019 

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