2018 Agenda at a Glance

Loading

Panel: How marketers can be enlightened, empowered and enabled in a mobile world

11-Oct-2018
Data & Analytics
• Rethinking the world of marketing measurement, data strategy and attribution: From Marketing Mixed Modelling (MMA) to Multi Touch Attribution (MTA)  
• Marketer organisation structures: Competing more effectively in our ever changing consumer and technology environment 
• Brand Safety: How to ensure your brand is safeguarded in all marketing environments whilst overseeing and protecting marketing investments
• This session is brought to you by the Mobile Marketing Association (MMA) 
Chairperson
Chris Babayode , Managing Director - Mobile Marketing Association – MMA EMEA
Speakers
Daniel Craig , VP Mobile - Hotels.com, an Expedia Group brand
Isabel Massey, Global Digital Director, Marketing - Diageo
Sarah Mansfield , VP Media - Unilever
Background Image

shape

Festival of Marketing

10 - 11 October 2019 

REGISTER YOUR INTEREST

Powered By:

Creative Review

Design Week

Econsultancy

Marketing Week

Adobe

Influencer Intelligence

IBM