2018 Agenda at a Glance

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The most socially devoted company in the world: KLM’s social media innovation

11-Oct-2018
Social

• “Layover with a local”: Making travel more fun, and bringing people closer together, through social media
• Why KLM invests heavily in automation technologies, such as AI, to remain famously personal
• How KLM’s social media agents manage interactions in ten languages, across seven platforms
• How KLM has established customer trust over social media, in an industry where security is paramount

Speakers
Martine Van Der Lee, Director of Social Media - KLM Royal Dutch Airlines
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Festival of Marketing

9 - 10 October 2019 

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