2018 Agenda at a Glance

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Hello Kitty: Creating smiles and content since 1974

10-Oct-2018
Content
• How has Hello Kitty ensured its continued evolution and popularity across its 44-year lifespan?
• “The Hello Kitty Gang”: Leveraging influencers on Instagram that are genuinely passionate about the character
• Why Hello Kitty’s content strategy has created a valuable, international pool for licensees and retailers to tap into
Speakers
Martina Longueira, EMEA and Australia Marketing Lead - Hello Kitty
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Festival of Marketing

10 - 11 October 2019 

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