Building Successful Partnerships Between Brands & Talent
With 76% of marketers increasing their spend on talent and influencers in 2018, there is more focus than ever before on how brands can partner most effectively with talent, to tap into popular culture and reach highly engaged audiences. However, the landscape is changing, as the challenges and successes of influencer marketing are becoming more widely established.
James Grant Group, the UK’s largest talent management company, lead a session on the factors that have led to some of their most successful partnerships between brands and celebrities / influencers, and examples of how best strategically to approach working with talent to see the best results.
TV stars Emma Willis, Amanda Holden and Marvin Humes feature on the panel - sharing their own personal experiences of working with brands - alongside Leon Harlow, James Grant’s Director of Brands. Chaired by leading TV broadcaster Eamonn Holmes (OBE).