2018 Agenda at a Glance

Loading

Barclaycard’s modernised approach to viewability and technological advance

10-Oct-2018
Digital Transformation

• “Commercialising the enablers”: How Barclaycard quantify which upcoming digital innovations will offer greatest ROI
• The shift in required skills: From pure content management to optimisation of the broader digital platform
• Driving Barclaycard’s online performance enhancement strategy, for the benefit of both employees and customers
• How have Barclaycard thus made digital viewability and engagement a team priority?

Speakers
Dan Reed, Head of Digital Capabilities - Barclaycard Business
Background Image

shape

Festival of Marketing

10 - 11 October 2019 

REGISTER YOUR INTEREST

Powered By:

Creative Review

Design Week

Econsultancy

Marketing Week

Adobe

Influencer Intelligence

IBM