Barclaycard’s modernised approach to viewability and technological advance

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Barclaycard’s modernised approach to viewability and technological advance

10 Oct 2018
Digital Transformation
  • 'Commercialising the enablers': How Barclaycard quantify which upcoming digital innovations will offer greatest ROI
  • The shift in required skills: From pure content management to optimisation of the broader digital platform
  • Driving Barclaycard’s online performance enhancement strategy, for the benefit of both employees and customers
  • How have Barclaycard thus made digital viewability and engagement a team priority?
Speakers
Dan Reed, Head of Digital Capabilities - Barclaycard Business

Festival of Marketing

10 - 11 October 2019 

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