2018 Agenda at a Glance
Barclaycard’s modernised approach to viewability and technological advance
• “Commercialising the enablers”: How Barclaycard quantify which upcoming digital innovations will offer greatest ROI
• The shift in required skills: From pure content management to optimisation of the broader digital platform
• Driving Barclaycard’s online performance enhancement strategy, for the benefit of both employees and customers
• How have Barclaycard thus made digital viewability and engagement a team priority?