2018 Agenda at a Glance

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Away: Rethinking modern luxury travel through social media, brand marketing, and beyond

11-Oct-2018
Social
• How modern travel brand Away approaches brand marketing, with storytelling as the driver, to build a brand people love
• How Away approaches social content, brand partnerships, and experiential to bring the brand to life
• How Away has taken a new approach to physical, viewing its stores as more than just a place to sell luggage, but to inspire people to plan their next trip
• What legacy brands and traditional retailers can learn from Away's approach to brand storytelling and innovative marketing strategies
Chairperson
David Chapple, Group Event Director - Business Travel, Meetings and Technology Events
Speakers
Jerome Brustlein, General Manager of Europe - Away
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Festival of Marketing

9 - 10 October 2019 

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