2018 Agenda at a Glance

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#AChildIsAChild: How UNICEF’s social media strategy raised money and effected change for children

10-Oct-2018
Social
• How can brands coordinate and ally a UK-centric social campaign with a broader global initiative?
• Children On The Move: Breaking down migration stereotypes in order to connect emotionally with refugee and migrant children and feel compelled to act and donate to support them 
• The “supporter journey”: How UNICEF use social media effectively to distribute content and engage with supporters 
• Find out what the key engagement and conversion metrics were that made this campaign a success
Speakers
Sophie Capleton, Director of Communications - UNICEF
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Festival of Marketing

10 - 11 October 2019 

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