2018 Agenda at a Glance

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3M: Building a more modern marketing practice through digital transformation

11-Oct-2018
Digital Transformation
• B2B is the new B2C: Find out how 3M’s Industrial Business is further modernising its marketing approach to be even more data-driven and customer centric
• Learn to embrace change management: How can you shift skills, behaviours and actions to create the cultural and organisational change needed for success? How can you integrate agile approaches with org design to drive adoption of new skills, behaviours and actions?
• Data is the great equalizer: Hear how 3M measures results and shares progress with teams to garner even greater organisational buy-in
Speakers
Penny Wise , Marketing Director, Industrial Business Group Marketing Center - 3M
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Festival of Marketing

10 - 11 October 2019 

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