2018 Agenda at a Glance

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“Little Helps For Healthier Eating”: How Tesco aid customers in making the right purchase decision

11-Oct-2018
Customer Experience
• How Tesco help the modern consumer by providing product information, or reformulated products and better inspiration 
• How Tesco can use strategic partnerships to reach more customers in a more relevant way 
• The iconic Clubcard: How a loyalty scheme can be incorporated into all aspects of brand service
Speakers
Alessandra Bellini, Chief Customer Officer - Tesco
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Festival of Marketing

9 - 10 October 2019 

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