2018 Agenda

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  • Stream
    • Customer Experience
  • AI & Tech Innovation
  • Brand & Creative
  • Content
  • Customer Experience
  • Data & Analytics
  • Digital Transformation
  • Headline Stage
  • Headliner
  • Insight & Marketing Intelligence
  • Jam
  • Marketing Week Strategy
  • Multichannel
  • New Session
  • Personalisation
  • Programmatic
  • Realising Your Potential
  • Social
  • Workshop
09:15
  1. Headline Stage
    45 min
    TV’s Dr Pixie McKenna leads an all-star panel on the importance of raising awareness around mental h ...
10:15
  1. AI & Tech Innovation
    35 min
    • AI, blockchain, voice technology and visual search are going to disrupt the marketing industry mor ...
  2. Brand & Creative
    35 min
    •  Setting up for success: How to create an inspiring, transparent and efficient environment for you ...
  3. Content
    35 min
    • The 2018 FutureBrand Index results: find out what company tops the chart, which ones are the faste ...
  4. Customer Experience
    35 min
    • Hear how Colt DCS dramatically increased sales enquiries and revenue pipeline with a new digital e ...
  5. Data & Analytics
    35 min
    • RedEye will present real client results from applying Predictive Modelling at the core of their te ...
  6. Digital Transformation
    35 min
    • GSK has accelerated its efforts over the last 18 months: Discover how GSK is on a journey towards ...
  7. Insight & Marketing Intelligence
    35 min
    The Harry’s Masculinity Report: How Harry’s is listening to British men and redefining what a groomi ...
  8. Marketing Week Strategy
    35 min
    As part of Marketing Week's 40th anniversary celebrations, join two legends of the industry Sir John ...
  9. Personalisation
    35 min
    •  Why GDPR was the perfect opportunity for businesses to rethink their approach to data •  Deliveri ...
  10. Realising Your Potential
    35 min
    • Exploring the conscious and  unconscious reasons why we sometimes stay in our jobs too long or lea ...
  11. Social
    35 min
    #AgileMarketing Q&A: Find out how Coca-Cola utilises real-time insights as part of their agile marke ...
10:50
  1. 40 min
11:30
  1. AI & Tech Innovation
    35 min
    Exploring cost effective solutions to engage with consumers: The role of VR, DOOH and interactive vi ...
  2. Brand & Creative
    35 min
    • Getting the advertising you deserve • What’s the client’s role in creative excellence?  • Co-creat ...
  3. Content
    35 min
    • How has Hello Kitty ensured its continued evolution and popularity across its 44-year lifespan? • ...
  4. Customer Experience
    35 min
    • “Aspiring adventurers”: characterising and understanding the contemporary customer to construct pe ...
  5. Data & Analytics
    35 min
    Join Indeed for a new look at how your data and insights can uncover the traits and behaviors of exc ...
  6. Digital Transformation
    35 min
    • According to McKinsey, 70% of large change initiatives such as digital transformation are failing, ...
  7. Insight & Marketing Intelligence
    35 min
    • Traditional research methods are no longer relevant.  Brands need a 21st Century approach for 21st ...
  8. Marketing Week Strategy
    35 min
    Companies across a range of industries are increasingly struggling for growth, and large companies m ...
  9. Personalisation
    35 min
    • Establishing AXA as a lifetime “partner” to the customer, through personalising digital interactio ...
  10. Realising Your Potential
    35 min
    • How our job-first model addresses the stigma of homelessness and changes lives • How a superior va ...
  11. Social
    35 min
    Oliver Proudlock, Founder and Creative Director of Serge DeNimes, will be taking us through how he’s ...
  12. Workshop
    85 min
    • As every customer has a unique beat when engaging with a product, how do you ensure you communicat ...
  13. Workshop
    60 min
    Join Facebook’s Creative Strategist, Ricardo Caetano, for an interactive workshop about the impact o ...
12:20
  1. AI & Tech Innovation
    35 min
    With competition just a scroll, click or message away, customer-centricity has never been more impor ...
  2. Brand & Creative
    35 min
    There’s a new race to command more visibility for your brand’s people, products, and locations. Lear ...
  3. Content
    35 min
    • We all know that video presents a huge opportunity for brands, but how can marketers ensure their ...
  4. Customer Experience
    35 min
    • The increasing importance of trust in marketing • How to manage trust across the customer lifecycl ...
  5. Data & Analytics
    35 min
    • How actionable is your marketing data and analytics? Are you drawing the proper insights in a  tim ...
  6. Digital Transformation
    35 min
    • It is impossible to transform an organisation without first transforming your people. Econsultancy ...
  7. Insight & Marketing Intelligence
    35 min
    Eliminating fear of judgement: Find out how Sport England responds to the challenge Marketing with p ...
  8. Marketing Week Strategy
    35 min
    Budgets are under pressure, there is greater pressure than ever on marketers to deliver. How can mar ...
  9. Personalisation
    35 min
    Personalising the customer experience across digital properties is not only proven to be a major dif ...
  10. Realising Your Potential
    35 min
    • Why is the 50+ age group underserved by brands? • Avoiding age stereotypes • Are brands slaves to ...
  11. Social
    35 min
    • Why drama today is strategic, not just creative • The role and value of drama in brand building • ...
12:55
  1. 60 min
13:55
  1. AI & Tech Innovation
    35 min
    • The value of immersive experiences in research in hospitality and beyond • Igniting and embedding ...
  2. Brand & Creative
    35 min
    • Unique insights into the mindset of today’s consumer and their expectations of brands on a global, ...
  3. Content
    35 min
    • Breaking into a crowded social media landscape against better-resourced brands, with a unique cont ...
  4. Customer Experience
    35 min
    • Why should brands focus on accessibility and design while building their online customer journeys? ...
  5. Data & Analytics
    35 min
    • What challenges are CMOs facing with regards to measuring marketing ROI today? • How can you prove ...
  6. Digital Transformation
    35 min
    • The relationship between CMO and CIO has never been more crucial. As digital transformation envelo ...
  7. Insight & Marketing Intelligence
    35 min
    • Without direct access to valuable first-party data, CPG brands have had to find new ways to develo ...
  8. Marketing Week Strategy
    35 min
    What does ‘loyalty’ really mean in modern marketing – and why both extremes of the industry’s heated ...
  9. Personalisation
    35 min
    • How Tails.com have engendered customer trust through their personalised service: “Food as unique a ...
  10. Realising Your Potential
    35 min
    Doing marketing isn’t the same as leading marketing. Global marketing leadership expert Thomas Barta ...
  11. Social
    35 min
    How can brands coordinate and ally a UK-centric social campaign with a broader global initiative? Ch ...
  12. Workshop
    85 min
    • A workshop to understand what data you have and what you need for your future digital marketing ac ...
  13. Workshop
    85 min
    • An interactive, hands-on workshop where you will be shaping a strategy to scale optimisation and s ...
14:45
  1. AI & Tech Innovation
    35 min
    • 50% of all search will be made via voice by 2020. While many brands have already started reaching ...
  2. Brand & Creative
    35 min
    •Shaking up the $110b industry and expanding in 41 countries in less than three years is not an easy ...
  3. Content
    35 min
    • Understand how to leverage search insights to create content that provides profound value to your ...
  4. Customer Experience
    35 min
    •  Demystifying mapping customer journeys for B2B organisations with complex buying journeys and mul ...
  5. Data & Analytics
    35 min
    • If data is so great, how can you make sure you are applying data and insight intelligently and app ...
  6. Digital Transformation
    35 min
    "Commercialising the enablers": How Barclaycard quantify which upcoming digital innovations will off ...
  7. Insight & Marketing Intelligence
    35 min
    • In an age of instant information and immediate response why do brand marketers have to wait for br ...
  8. Marketing Week Strategy
    35 min
    Mark Ritson has been challenging consensus thinking and championing the importance of strategy in a ...
  9. Personalisation
    35 min
    • What exactly personalisation is? • How to do personalisation at scale? • How to build capabilities ...
  10. Realising Your Potential
    35 min
    • Male stereotypes and emotional support: Why now is the time to break the taboos!  • Find out the s ...
  11. Social
    35 min
    • What are the changing viewing habits of audiences?  • How can brands power meaningful partnerships ...
15:20
  1. 40 min
16:00
  1. AI & Tech Innovation
    35 min
    • What do AI and Customer Experience have in common? • From billions of data to the few that matter ...
  2. Brand & Creative
    35 min
    • The Health and Wellness sector has evolved into a $3.73 trillion industry that extends far beyond ...
  3. Content
    35 min
    • Experimenting with social media and media partnerships to emphasize the value of individual produc ...
  4. Customer Experience
    35 min
    • When experience meets design: Maintaining experience standards across the brand, from the website ...
  5. Data & Analytics
    35 min
    How Auto Trader have built out their data and advertising platforms to create smarter audience segme ...
  6. Digital Transformation
    35 min
    • With the rise of connected devices, data-driven algorithms, machine learning, AI and digital assis ...
  7. Insight & Marketing Intelligence
    35 min
    Suki Thompson, CEO and founder of Oystercatchers will be in conversation with Richard Dunmall, Presi ...
  8. Marketing Week Strategy
    35 min
    • What's in it for you? The importance of putting your audience's human needs, wants and values at t ...
  9. Personalisation
    35 min
    • How best to deliver a personalised message in an age of technology  • Resonating with your custome ...
  10. Realising Your Potential
    35 min
    • This informative and practical talk looks at why stress and stress-related illnesses are on the in ...
  11. Workshop
    35 min
    • The future is exciting and we all want to access and plan for this now, but what steps should you ...
16:45
  1. Headline Stage
    45 min
    Best known for Louis Theroux’s Weird Weekends, My Scientology Movie, the When Louis Met...series whi ...
17:35
  1. 3:25 min
    On the evening of the 10th of October, the Festival will mark an important milestone when it hosts a ...
09:00
  1. Headline Stage
    30 min
    Turning it around can be daunting for any organisation of any size but being flexible and responsive ...
09:30
  1. Headline Stage
    30 min
    Carolyn will be opening the second day of the Festival, 11 October 2018, sharing insights gained fro ...
10:15
  1. AI & Tech Innovation
    35 min
    • Leading brands could use AI to target vulnerable people using emotional triggers  but they shouldn ...
  2. Brand & Creative
    35 min
    With 76% of marketers increasing their spend on talent and influencers in 2018, there is more focus ...
  3. Content
    35 min
    • The 2018 State of Attention research surveyed thousands of UK business people  • Find out why atte ...
  4. Customer Experience
    35 min
    • What are the six core gaps in marketer and customer expectations that you need to know? • Do you k ...
  5. Data & Analytics
    35 min
    • What are recommender systems and how do they work?  • Find out how to start making the most of you ...
  6. Digital Transformation
    35 min
    • What are the true challenges of digital transformation?  • Econsultancy hosts a panel of top brand ...
  7. Insight & Marketing Intelligence
    35 min
    • When batteries don’t last for a lifetime and pills don’t slim you down overnight: Hear the case st ...
  8. Marketing Week Strategy
    35 min
    • Is the ability to differentiate based on evocation of brand values and where a brand sits in peopl ...
  9. Personalisation
    35 min
    If you’re going to retain or win customers, you’d better know who they are, recognise them and adapt ...
  10. Realising Your Potential
    35 min
    • Join the Step Up Club in this confidence-building session; the audience will be given the key tips ...
10:50
  1. 40 min
11:30
  1. AI & Tech Innovation
    35 min
    Meet TOBI: The first ever live chatbot in UK telecoms bringing online sales up by 50% Reimagining th ...
  2. Brand & Creative
    35 min
    How we use data insights to understand customers and add more value from end to end Data as a starti ...
  3. Content
    35 min
    • How to shift brand perceptions with a multi-channel, striking visual campaign • Prompting customer ...
  4. Customer Experience
    35 min
    • River Island’s strategy for making the purchase process as seamless as possible • Creating the in- ...
  5. Data & Analytics
    35 min
    How have customer data insights helped to personalise lastminute.com’s e-commerce capabilities? The ...
  6. Digital Transformation
    35 min
    • With refreshing honesty, Stephanie Verschoor will share how her team are pioneering marketing tran ...
  7. Insight & Marketing Intelligence
    35 min
    The era of marketing as a cost-centre should be over. With so much data at their fingertips, smart m ...
  8. Marketing Week Strategy
    35 min
    • New research from Karmarama and Accenture Research shows a human experience gap exists between how ...
  9. Personalisation
    35 min
    • How can big brands become more human and accessible with authentic, employee-led content • Leverag ...
  10. Realising Your Potential
    35 min
    • How should brands decide on what is best for their marketing strategy, and is there any difference ...
  11. Social
    35 min
    Reaching 1m views on YouTube and 60k followers on Instagram, find out how Equinox Fitness Clubs are ...
  12. Workshop
    85 min
    Digital transformation may be high on agendas, but success rates remain stubbornly low. For marketer ...
  13. Workshop
    85 min
    Based upon research just completed by the eConsultancy across 14 market sectors in EMEA, over 60% or ...
12:20
  1. AI & Tech Innovation
    35 min
    • We know our audiences are becoming increasingly tech and data savvy. With large developments in ma ...
  2. Brand & Creative
    35 min
    • Exploring body positivity and advertising’s power for change with Lucy Moon • Real women, real bod ...
  3. Customer Experience
    35 min
    During this talk you will hear how to: • Develop customer centric experiences based on user interact ...
  4. Data & Analytics
    35 min
    • Find out how brands like Ticketmaster, Trivago and PepsiCo successfully navigated their journey to ...
  5. Digital Transformation
    35 min
    Find out how the MET office is paving the way for its digital transformation journey while faced wit ...
  6. Insight & Marketing Intelligence
    35 min
    Navigating consumers through uncertain times by boosting a nation’s confidence A tough journey throu ...
  7. Marketing Week Strategy
    35 min
    While the world may seem to change faster than ever and new technologies create greater threats and ...
  8. Personalisation
    35 min
    • Why is the “common currency” of shared customer data sets vital? • The importance of consistent pe ...
  9. Realising Your Potential
    35 min
    • How can you use your marketing knowledge to empower others and work on projects that inspire socia ...
  10. Social
    35 min
    • Social stories are the favoured newsfeed for digital natives, but brands are still struggling to e ...
12:55
  1. 60 min
13:55
  1. AI & Tech Innovation
    35 min
    • Listen to Spoon Guru’s study findings, revealing how AI can accurately recommend personalised food ...
  2. Brand & Creative
    35 min
    • In a world where people are less trusting of brand advertising but highly driven by brand values, ...
  3. Content
    35 min
    • Within the flurry of World Cup-related content, how can brands stand out during a period of huge p ...
  4. Customer Experience
    35 min
    • How Tesco help the modern consumer by providing product information, or reformulated products and ...
  5. Data & Analytics
    35 min
    • Join Adam Scott, Experience Director at Chelsea Apps Factory, to discover how to create world-clas ...
  6. Digital Transformation
    35 min
    Digital transformation has become a C-suite priority for most businesses - but in a world where seve ...
  7. Insight & Marketing Intelligence
    35 min
    Join Influencer Intelligence as they discuss and debate the future of influencer marketing What bran ...
  8. Marketing Week Strategy
    35 min
    Understanding, from a consumer perspective, how important and acceptable it is for brands to have a ...
  9. Personalisation
    35 min
    • Find out how MoneySuperMarket is taking personalisation to the next level as part of its re:Invent ...
  10. Realising Your Potential
    35 min
    • Introduction to The New Work and our mission to accelerate the adoption of flexible working  • Pre ...
  11. Social
    35 min
    "Layover with a local": Making travel more fun, and bringing people closer together, through social ...
14:45
  1. AI & Tech Innovation
    35 min
    • The beauty industry is one of the fastest growing categories in eCommerce: How’s L’Oréal staying a ...
  2. Brand & Creative
    35 min
    Much attention has rightly been focussed on the controversy over transparency in the media landscape ...
  3. Content
    35 min
    • How to build digital experiences that establish customer trust  • Identifying your target audience ...
  4. Customer Experience
    35 min
    How we launched a global product in under three months with design thinking  How to apply game-chang ...
  5. Data & Analytics
    45 min
    • Digital Marketing is more complex than ever – but also increasingly better measurable • Find out h ...
  6. Digital Transformation
    35 min
    • B2B is the new B2C: Find out how 3M’s Industrial Business is further modernising its marketing app ...
  7. Insight & Marketing Intelligence
    35 min
    Find out how new tools and innovative thinking in research are transforming NHS Blood and Transplant ...
  8. Marketing Week Strategy
    35 min
    Our exclusive research earlier this year found that among school children and undergraduates, market ...
  9. Personalisation
    35 min
    • In times of unprecedented, accelerated change, how can brands build relevant, personal relationshi ...
  10. Realising Your Potential
    35 min
    • Whilst flexible working, gender equality, the gender pay gap and the ‘mum economy’ are making head ...
  11. Social
    35 min
    • Whilst Saturday nights have been inundated with takeaway brands offering multiple cuisines, Domino ...
15:20
  1. 40 min
16:00
  1. Brand & Creative
    35 min
    • Remain relevant, tactical & agile in your digital advertising • Find out how tech can turn your cu ...
  2. Content
    35 min
    • Find out how branding has evolved beyond purpose • Understand how your content is being perceived ...
  3. Customer Experience
    35 min
    • Overcome key barriers to scaling optimisation by creating a culture of experimentation • Technolog ...
  4. Data & Analytics
    35 min
    • Rethinking the world of marketing measurement, data strategy and attribution: From Marketing Mixed ...
  5. Digital Transformation
    35 min
    • M3 (Modern Marketing Model) is an attempt to unify digital and classic marketing. How has it been ...
  6. Insight & Marketing Intelligence
    35 min
    Join a panel of senior marketing leaders as they explore the culture, structure and processes that w ...
  7. Marketing Week Strategy
    35 min
    As marketers we know that our customers should come first. But when it comes to actually planning ou ...
  8. Personalisation
    35 min
    • Is there still power in mainstream brands and real potential for growth?  • Find out how Kerry Foo ...
  9. Realising Your Potential
    35 min
    • Empowering, inspirational and a bundle of energy, join award-winning blogger The Slumflower, at th ...
  10. Social
    35 min
    How modern travel brand Away approaches brand marketing, with storytelling as the driver, to build a ...
  11. Workshop
    35 min
    • The future is exciting and we all want to access and plan for this now, but what steps should you ...

 


 

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