2018 Agenda at a Glance

Loaded with inspiration, learning and business potential, the Festival agenda packs a punch!

You will find regular content drops on sessions and speakers here and the complete 2018 agenda will be announced later in the year.
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  1. Content
    • Within the flurry of World Cup-related content, how can brands stand out during a period of huge potential exposure?
    • Identifying the channels and sport sponsorship opportunities that are most appropriate for your particular brand
    • Cost-efficiency: How can brands tap into notable sporting events without excessive marketing spend, and drive a stronger ROI?
    • When does sports marketing become a risk?

     

    Diego Belbussi, European Marketing Director, Anheuser-Busch InBev

  2. Customer Experience

    • “Aspiring adventurers”: characterising and understanding the contemporary customer to construct personalised content
    • Tailoring multichannel communications including sales, offers, newsletters, transactions, booking confirmations and so on
    • Modifying internal processes of segmentation, creative, search, fulfilment and workflow management through new digital initiatives
    • What lessons did Virgin Holidays learn from reorganising legacy data and centralising customer communication functions?

     

    Saul Lopes, Customer Lifecycle Lead, Virgin Holidays 

  3. Digital Transformation

    • “Commercialising the enablers”: How Barclaycard quantify which upcoming digital innovations will offer greatest ROI
    • The shift in required skills: From pure content management to optimisation of the broader digital platform
    • Driving Barclaycard’s online performance enhancement strategy, for the benefit of both employees and customers
    • How have Barclaycard thus made digital viewability and engagement a team priority?

     

    Dan Reed, Head of Digital Capabilities, Barclaycard Business 

  4. Realising Your Potential

    • Male stereotypes and emotional support: Why now is the time to break the taboos! 
    • Find out the steps you need to take to encourage conversations about mental health in the workplace and take care of your own wellbeing
    • How can tech accommodate emotional support and have a positive impact? Learnings from the chatbot Shim and +100k conversations with users

     

    Hoa Ly, CEO, Co-Founder, Shim

  5. Insight

    • Eliminating fear of judgement: Find out how Sports England responds to the challenge 
    • Marketing with purpose: Brand building through authenticity and accountability
    • Working effectively with agencies and setting expectations: From brief to execution, why brands need to listen and adapt to the ever-changing media landscape   

     

    Kate Dale, Head of Campaigns, Sport England 

  6. Data & Analytics
    • How does Indeed process 25 terabytes each week to provide interpretable, actionable and measurable customer insights?
    • With 76.4% full-time employment in the UK, how are candidates searching for jobs in the present day?
    • Which customers have the most candidate-centric approach and propel Indeed brand awareness on both sides of the Atlantic?

     

    Daniel Fellows, Evangelist, Indeed

  7. Content

    • Breaking into a crowded social media landscape against better-resourced brands, with a unique content strategy
    • How can SMEs translate data insights into a relevant stream of content?
    • Understanding how to interact with your initial adopters efficiently, but with a human manner
    • How SMEs should set realistic growth targets, in terms of content reach and engagement

     

    Mandy Reynolds, Director of Marketing, Stephens Scown LLP 

    Simon Coley, Co-founder and Creative Director, Karma Cola

  8. Realising Your Potential

    • How can you use your marketing knowledge to empower others and work on projects that inspire social change?
    • Hear from the champions of inspirational personal initiatives that will encourage you to leave the office ready to make a difference in your community and beyond  

     

    Elizabeth Uviebinene, Writer and Marketing Manager, Slay in Your Lane 

    Bola Awoniyi, Co-Founder & Publisher, Black Ballad 

    Mark Evans, Marketing Director, Direct Line Group 

  9. Customer Experience
    • River Island’s strategy for making the purchase process as seamless as possible
    • Fashion should be fun and immersive: Creating the in-store experience with a team of passionate fashion experts
    • How can brands inspire their audience to transmit their message for them?
    • Why River Island’s flatter hierarchy ensures that the voice of employees permeates through the customer experience

     

    Tim Macivor, Head of Customer Experience, River Island 

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Festival of Marketing

10-11 October 2018

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