2018 Agenda at a Glance
- Within the flurry of World Cup-related content, how can brands stand out during a period of huge potential exposure?
- Identifying the channels and sport sponsorship opportunities that are most appropriate for your particular brand
- Cost-efficiency: How can brands tap into notable sporting events without excessive marketing spend, and drive a stronger ROI?
- When does sports marketing become a risk?
Diego Belbussi, European Marketing Director, Anheuser-Busch InBev
Best known for Louis Theroux’s Weird Weekends, My Scientology Movie, the When Louis Met...series which included Jimmy Savile and more recently Dark States, Louis will be providing us with an insight into how you ask the most difficult of questions and actually walk away with some answers. Having quizzed the good, the bad and the downright bizarre, Louis will share experiences gathered from over 20 years in front of the camera, experiences which will make this a must-attend session out of the more than 150 on offer at this year’s event.
Louis Theroux, Filmmaker and Broadcaster
• “Aspiring adventurers”: characterising and understanding the contemporary customer to construct personalised content
• Tailoring multichannel communications including sales, offers, newsletters, transactions, booking confirmations and so on
• Modifying internal processes of segmentation, creative, search, fulfilment and workflow management through new digital initiatives
• What lessons did Virgin Holidays learn from reorganising legacy data and centralising customer communication functions?
Saul Lopes, Customer Lifecycle Lead, Virgin Holidays
• “Commercialising the enablers”: How Barclaycard quantify which upcoming digital innovations will offer greatest ROI
• The shift in required skills: From pure content management to optimisation of the broader digital platform
• Driving Barclaycard’s online performance enhancement strategy, for the benefit of both employees and customers
• How have Barclaycard thus made digital viewability and engagement a team priority?
Dan Reed, Head of Digital Capabilities, Barclaycard Business
• Establishing AXA as a lifetime “partner” to the customer, through personalising digital interactions
• Tailoring policy products according to customer data on condition, lifestyle and history
• How can firms allow customers to manage policies, claims and interactions online?
• New technology: how AXA help individual customers to understand general health, fitness and care requirements
Richard Cooper, Head of Digital & E. Commerce, AXA PPP healthcare
Realising Your Potential
• Male stereotypes and emotional support: Why now is the time to break the taboos!
• Find out the steps you need to take to encourage conversations about mental health in the workplace and take care of your own wellbeing
• How can tech accommodate emotional support and have a positive impact? Learnings from the chatbot Shim and +100k conversations with users
Hoa Ly, CEO, Co-Founder, Shim
Digital TransformationTransforming the MET Office: How a 164 year-old organisation embraces change and fosters innovative thinking
• Find out how the MET office is paving the way for its digital transformation journey while faced with fierce competition
• How do you get senior management buy-in and ensure all teams support your DT strategies?
• Taking action: In this practical session, hear how tactics, measurable KPIs and internal confidence are imperative to digital success!
Simon Swan, Digital Strategy, MET Office
InsightThis Girl Can: Make every bead of sweat count whilst building responsible brands and strong agency partnerships
• Eliminating fear of judgement: Find out how Sports England responds to the challenge
• Marketing with purpose: Brand building through authenticity and accountability
• Working effectively with agencies and setting expectations: From brief to execution, why brands need to listen and adapt to the ever-changing media landscape
Kate Dale, Head of Campaigns, Sport England
Data & Analytics
- How does Indeed process 25 terabytes each week to provide interpretable, actionable and measurable customer insights?
- With 76.4% full-time employment in the UK, how are candidates searching for jobs in the present day?
- Which customers have the most candidate-centric approach and propel Indeed brand awareness on both sides of the Atlantic?
Daniel Fellows, Evangelist, Indeed
• Breaking into a crowded social media landscape against better-resourced brands, with a unique content strategy
• How can SMEs translate data insights into a relevant stream of content?
• Understanding how to interact with your initial adopters efficiently, but with a human manner
• How SMEs should set realistic growth targets, in terms of content reach and engagement
Mandy Reynolds, Director of Marketing, Stephens Scown LLP
Simon Coley, Co-founder and Creative Director, Karma Cola
Data & Analytics
• How have customer data insights helped to personalise lastminute.com’s e-commerce capabilities?
• The “audience booster”: Building on lastminute.com’s existing data management platform
• In an industry where customer requirements change seasonally, how can data analytics inform marketing strategy?
• In light of GDPR, what impact will machine learning have on lastminute.com’s future data strategy?
Alessandra Di Lorenzo, Chief Commercial Officer - Media and Partnerships, lastminute.com group
Realising Your Potential
• How can you use your marketing knowledge to empower others and work on projects that inspire social change?
• Hear from the champions of inspirational personal initiatives that will encourage you to leave the office ready to make a difference in your community and beyond
Elizabeth Uviebinene, Writer and Marketing Manager, Slay in Your Lane
Bola Awoniyi, Co-Founder & Publisher, Black Ballad
Mark Evans, Marketing Director, Direct Line Group
- River Island’s strategy for making the purchase process as seamless as possible
- Fashion should be fun and immersive: Creating the in-store experience with a team of passionate fashion experts
- How can brands inspire their audience to transmit their message for them?
- Why River Island’s flatter hierarchy ensures that the voice of employees permeates through the customer experience
Tim Macivor, Head of Customer Experience, River Island