2018 Agenda

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  • AI & Tech Innovation
  • Brand & Creative
  • Content
  • Customer Experience
  • Data & Analytics
  • Digital Transformation
  • Headline Stage
  • Headliner
  • Insight & Marketing Intelligence
  • Jam
  • Marketing Week Strategy
  • Multichannel
  • New Session
  • Personalisation
  • Programmatic
  • Realising Your Potential
  • Social
  • Workshop
09:10
  1. Headline Stage
    5 min
09:15
  1. Headline Stage
    45 min
    Best known for Louis Theroux’s Weird Weekends, My Scientology Movie, the When Louis Met...series whi ...
10:15
  1. Digital Transformation
    35 min
    • GSK has accelerated its efforts over the last 18 months: Discover how GSK is on a journey towards ...
  2. Insight & Marketing Intelligence
    35 min
    The Harry’s Masculinity Report: How Harry’s is listening to British men and redefining what a groomi ...
  3. Marketing Week Strategy
    35 min
    As part of Marketing Week's 40th anniversary celebrations, join two legends of the industry. Sir Joh ...
  4. Personalisation
    35 min
    •  Why GDPR was the perfect opportunity for businesses to rethink their approach to data •  Deliveri ...
  5. Realising Your Potential
    35 min
    • Empowering, inspirational, a bundle of energy. Join the award-winning blogger The Slumflower at th ...
10:50
  1. 40 min
11:30
  1. AI & Tech Innovation
    35 min
    Exploring cost effective solutions to engage with consumers: The role of VR, DOOH and interactive vi ...
  2. Content
    35 min
    • How has Hello Kitty ensured its continued evolution and popularity across its 44-year lifespan? • ...
  3. Customer Experience
    35 min
    • “Aspiring adventurers”: characterising and understanding the contemporary customer to construct pe ...
  4. Data & Analytics
    35 min
    How does Indeed process 25 terabytes each week to provide interpretable, actionable and measurable c ...
  5. Personalisation
    35 min
    • Establishing AXA as a lifetime “partner” to the customer, through personalising digital interactio ...
12:20
  1. Customer Experience
    35 min
    • The increasing importance of trust in marketing • How to manage trust across the customer lifecycl ...
  2. Digital Transformation
    35 min
    • It is impossible to transform an organisation without first transforming your people. Econsultancy ...
  3. Insight & Marketing Intelligence
    35 min
    Eliminating fear of judgement: Find out how Sport England responds to the challenge Marketing with p ...
  4. Marketing Week Strategy
    35 min
    Budgets are under pressure, there is greater pressure than ever on marketers to deliver. How can mar ...
  5. Personalisation
    35 min
    • Why is the “common currency” of shared customer data sets vital? • The importance of consistent pe ...
12:55
  1. 60 min
13:55
  1. Content
    35 min
    • Breaking into a crowded social media landscape against better-resourced brands, with a unique cont ...
  2. Customer Experience
    35 min
    • Why should brands focus on accessibility and design while building their online customer journeys? ...
  3. Data & Analytics
    35 min
    Data-driven engagement strategy: Interacting successfully with global supporters through both tradit ...
  4. Insight & Marketing Intelligence
    35 min
    Knowing your customers requires more than understanding where they have been. In order to drive deep ...
  5. Personalisation
    35 min
    • How Tails.com have engendered customer trust through their personalised service: “Food as unique a ...
  6. Social
    35 min
    How can brands coordinate and ally a UK-centric social campaign with a broader global initiative? Ch ...
14:45
  1. Customer Experience
    35 min
    •  Demystifying mapping customer journeys for B2B organisations with complex buying journeys and mul ...
  2. Data & Analytics
    35 min
    • If data is so great, how can you make sure you are applying data and insight intelligently and app ...
  3. Digital Transformation
    35 min
    "Commercialising the enablers": How Barclaycard quantify which upcoming digital innovations will off ...
  4. Insight & Marketing Intelligence
    35 min
    Join Celebrity Intelligence as they reveal the learnings from their latest research report 'Influenc ...
  5. Marketing Week Strategy
    35 min
    The Marketing Week columnist delivers a masterclass in some of the key tenets of creating marketing ...
  6. Realising Your Potential
    35 min
    Male stereotypes and emotional support: Why now is the time to break the taboos! Find out the steps ...
15:20
  1. 40 min
16:00
  1. Content
    35 min
    • Experimenting with social media and media partnerships to emphasize the value of individual produc ...
  2. Customer Experience
    35 min
    • When experience meets design: Maintaining experience standards across the hostel, from the website ...
  3. Data & Analytics
    35 min
    How Auto Trader have built out their data and advertising platforms to create smarter audience segme ...
  4. Marketing Week Strategy
    35 min
    • What's in it for you? The importance of putting your audience's human needs, wants and values at t ...
  5. Social
    35 min
    Listen to the Marketing Week Masters 2017 Market Disruptor winner: The luxury lingerie brand’s journ ...
16:45
  1. Headline Stage
    45 min
17:30
  1. Headline Stage
    5 min
09:10
  1. Headline Stage
    5 min
09:15
  1. Headline Stage
    45 min
    Carolyn will be opening the second day of the Festival, 11 October 2018, sharing insights gained fro ...
10:15
  1. Content
    35 min
    ● Interactive content and Q&A session about how you and your brand can communicate better  ● Learn a ...
  2. Data & Analytics
    35 min
    • What are recommender systems and how do they work?  • Find out how to start making the most of you ...
  3. Insight & Marketing Intelligence
    35 min
    • When batteries don’t last for a lifetime and pills don’t slim you down overnight: Hear the case st ...
  4. Marketing Week Strategy
    35 min
    • Is the ability to differentiate based on evocation of brand values and where a brand sits in peopl ...
  5. Realising Your Potential
    35 min
    • Join the Step Up Club in this confidence-building session; the audience will be given the key tips ...
10:50
  1. 40 min
11:30
  1. AI & Tech Innovation
    35 min
    Meet TOBI: The first ever live chatbot in UK telecoms bringing online sales up by 50% Reimagining th ...
  2. Brand & Creative
    35 min
    How we use data insights to understand customers and add more value from end to end Data as a starti ...
  3. Content
    35 min
    • How to shift brand perceptions with a multi-channel, striking visual campaign • Prompting customer ...
  4. Customer Experience
    35 min
    • River Island’s strategy for making the purchase process as seamless as possible • Creating the in- ...
  5. Data & Analytics
    35 min
    How have customer data insights helped to personalise lastminute.com’s e-commerce capabilities? The ...
  6. Personalisation
    35 min
    • How can big brands become more human and accessible with authentic, employee-led content • Leverag ...
  7. Social
    35 min
    Reaching 1m views on YouTube and 60k followers on Instagram, find out how Equinox Fitness Clubs are ...
12:20
  1. Brand & Creative
    35 min
    • Exploring body positivity and advertising’s power for change with Grace Victory • Real women, real ...
  2. Digital Transformation
    35 min
    Find out how the MET office is paving the way for its digital transformation journey while faced wit ...
  3. Insight & Marketing Intelligence
    35 min
    Navigating consumers through uncertain times by boosting a nation’s confidence A tough journey throu ...
  4. Realising Your Potential
    35 min
    • How can you use your marketing knowledge to empower others and work on projects that inspire socia ...
12:55
  1. 60 min
13:55
  1. AI & Tech Innovation
    35 min
    • Listen to Spoon Guru’s study findings, revealing how AI can accurately recommend personalised food ...
  2. Brand & Creative
    35 min
    • In a world where people are less trusting of brand advertising but highly driven by brand values, ...
  3. Content
    35 min
    • Within the flurry of World Cup-related content, how can brands stand out during a period of huge p ...
  4. Customer Experience
    35 min
    • How Tesco help the modern consumer by providing product information, or reformulated products and ...
  5. Personalisation
    35 min
    • Find out how MoneySuperMarket is taking personalisation to the next level as part of its re:Invent ...
  6. Social
    35 min
    "Layover with a local": Making travel more fun, and bringing people closer together, through social ...
14:45
  1. Brand & Creative
    35 min
    •Shaking up the $110b industry and expanding in 41 countries in less than three years is not an easy ...
  2. Content
    35 min
    • How to build digital experiences that establish customer trust  • Identifying your target audience ...
  3. Customer Experience
    35 min
    • Insight into how big companies can compete with small agile organisations • How to adapt a large o ...
  4. Digital Transformation
    35 min
    B2B is the new B2C: Find out how 3M’s Industrial Business is further modernising its marketing appro ...
  5. Insight & Marketing Intelligence
    35 min
    Find out how new tools and innovative thinking in research are transforming NHS Blood and Transplant ...
  6. Marketing Week Strategy
    35 min
    Our exclusive research earlier this year found that among school children and undergraduates, market ...
  7. Realising Your Potential
    35 min
    • Whilst flexible working, gender equality, the gender pay gap and the ‘mum economy’ are making head ...
15:20
  1. 40 min
16:00
  1. AI & Tech Innovation
    35 min
  2. Brand & Creative
    35 min
    • Remain relevant, tactical & agile in your digital advertising • Find out how tech can turn your cu ...
  3. Content
    35 min
    • How can brands successfully expand an inbound, cross-regional content marketing strategy? • Creati ...
  4. Social
    35 min
    How modern travel brand Away approaches brand marketing, with storytelling as the driver, to build a ...
16:45
  1. Headline Stage
    45 min
17:30
  1. Headline Stage
    15 min
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Festival of Marketing

10-11 October 2018

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