2018 Agenda

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  • AI & Tech Innovation
  • Brand & Creative
  • Content
  • Customer Experience
  • Data & Analytics
  • Digital Transformation
  • Headline Stage
  • Headliner
  • Insight & Marketing Intelligence
  • Jam
  • Marketing Week Strategy
  • Multichannel
  • New Session
  • Personalisation
  • Programmatic
  • Realising Your Potential
  • Social
  • Workshop
09:10
  1. Headline Stage
    5 min
09:15
  1. Headline Stage
    45 min
    TV’s Dr Pixie McKenna leads an all-star panel, on the importance of raising awareness around mental ...
10:15
  1. Content
    35 min
    • The 2018 FutureBrand Index results: find out what company tops the chart, which ones are the faste ...
  2. Data & Analytics
    35 min
    • RedEye will present real client results from applying Predictive Modelling at the core of their te ...
  3. Digital Transformation
    35 min
    • GSK has accelerated its efforts over the last 18 months: Discover how GSK is on a journey towards ...
  4. Insight & Marketing Intelligence
    35 min
    The Harry’s Masculinity Report: How Harry’s is listening to British men and redefining what a groomi ...
  5. Marketing Week Strategy
    35 min
    As part of Marketing Week's 40th anniversary celebrations, join two legends of the industry. Sir Joh ...
  6. Personalisation
    35 min
    •  Why GDPR was the perfect opportunity for businesses to rethink their approach to data •  Deliveri ...
  7. Realising Your Potential
    35 min
    • Empowering, inspirational, a bundle of energy. Join the award-winning blogger The Slumflower at th ...
10:50
  1. 40 min
11:30
  1. AI & Tech Innovation
    35 min
    Exploring cost effective solutions to engage with consumers: The role of VR, DOOH and interactive vi ...
  2. Brand & Creative
    35 min
    • Getting the advertising you deserve • What’s the client’s role in creative excellence?  • Co-creat ...
  3. Content
    35 min
    • How has Hello Kitty ensured its continued evolution and popularity across its 44-year lifespan? • ...
  4. Customer Experience
    35 min
    • “Aspiring adventurers”: characterising and understanding the contemporary customer to construct pe ...
  5. Data & Analytics
    35 min
    How does Indeed process 25 terabytes each week to provide interpretable, actionable and measurable c ...
  6. Personalisation
    35 min
    • Establishing AXA as a lifetime “partner” to the customer, through personalising digital interactio ...
  7. Social
    35 min
12:20
  1. AI & Tech Innovation
    35 min
    • What do AI and Customer Experience have in common? • From billions of data to the few that matter ...
  2. Customer Experience
    35 min
    • The increasing importance of trust in marketing • How to manage trust across the customer lifecycl ...
  3. Digital Transformation
    35 min
    • It is impossible to transform an organisation without first transforming your people. Econsultancy ...
  4. Insight & Marketing Intelligence
    35 min
    Eliminating fear of judgement: Find out how Sport England responds to the challenge Marketing with p ...
  5. Marketing Week Strategy
    35 min
    Budgets are under pressure, there is greater pressure than ever on marketers to deliver. How can mar ...
  6. Social
    35 min
    • Creating an authentic voice on social: Hear from Sacha Clark, SUBWAY® UK & Ireland’s Marketing Dir ...
12:55
  1. 60 min
13:55
  1. AI & Tech Innovation
    35 min
    • The value of immersive experiences in research in hospitality and beyond • Igniting and embedding ...
  2. Content
    35 min
    • Breaking into a crowded social media landscape against better-resourced brands, with a unique cont ...
  3. Customer Experience
    35 min
    • Why should brands focus on accessibility and design while building their online customer journeys? ...
  4. Insight & Marketing Intelligence
    35 min
    • Without direct access to valuable first-party data, CPG brands have had to find new ways to develo ...
  5. Marketing Week Strategy
    35 min
    What does ‘loyalty’ really mean in modern marketing – and why both extremes of the industry’s heated ...
  6. Personalisation
    35 min
    • How Tails.com have engendered customer trust through their personalised service: “Food as unique a ...
  7. Realising Your Potential
    35 min
    • Following the inspirational stories of 39 successful black British women, hear from the authors an ...
  8. Social
    35 min
    How can brands coordinate and ally a UK-centric social campaign with a broader global initiative? Ch ...
  9. Workshop
    85 min
    • An interactive, hands-on workshop where you will be shaping a strategy to scale optimisation and s ...
14:45
  1. Customer Experience
    35 min
    •  Demystifying mapping customer journeys for B2B organisations with complex buying journeys and mul ...
  2. Data & Analytics
    35 min
    • If data is so great, how can you make sure you are applying data and insight intelligently and app ...
  3. Digital Transformation
    35 min
    "Commercialising the enablers": How Barclaycard quantify which upcoming digital innovations will off ...
  4. Insight & Marketing Intelligence
    35 min
    Join Celebrity Intelligence as they reveal the learnings from their latest research report 'Influenc ...
  5. Marketing Week Strategy
    35 min
    Mark Ritson has been challenging consensus thinking and championing the importance of strategy in a ...
  6. Realising Your Potential
    35 min
    Male stereotypes and emotional support: Why now is the time to break the taboos! Find out the steps ...
  7. Social
    35 min
    • What are the changing viewing habits of audiences?  • How can brands power meaningful partnerships ...
15:20
  1. 40 min
16:00
  1. AI & Tech Innovation
    35 min
    • The future is exciting, and we all want to access and plan for this now, but what steps could you ...
  2. Content
    35 min
    • Experimenting with social media and media partnerships to emphasize the value of individual produc ...
  3. Customer Experience
    35 min
    • When experience meets design: Maintaining experience standards across the hostel, from the website ...
  4. Data & Analytics
    35 min
    How Auto Trader have built out their data and advertising platforms to create smarter audience segme ...
  5. Marketing Week Strategy
    35 min
    • What's in it for you? The importance of putting your audience's human needs, wants and values at t ...
  6. Social
    35 min
    Listen to the Marketing Week Masters 2017 Market Disruptor winner: The luxury lingerie brand’s journ ...
16:45
  1. Headline Stage
    45 min
    Best known for Louis Theroux’s Weird Weekends, My Scientology Movie, the When Louis Met...series whi ...
17:30
  1. Headline Stage
    5 min
08:55
  1. Headline Stage
    5 min
09:00
  1. Headline Stage
    30 min
    Turning it around can be daunting for any organisation of any size but being flexible and responsive ...
09:30
  1. Headline Stage
    30 min
    Carolyn will be opening the second day of the Festival, 11 October 2018, sharing insights gained fro ...
10:15
  1. AI & Tech Innovation
    35 min
    • Leading brands could use AI to target vulnerable people using emotional triggers  but they shouldn ...
  2. Content
    35 min
    ● Interactive content and Q&A session about how you and your brand can communicate better  ● Learn a ...
  3. Customer Experience
    35 min
    Do you know which industries have the biggest gap between the service that brands offer and consumer ...
  4. Data & Analytics
    35 min
    • What are recommender systems and how do they work?  • Find out how to start making the most of you ...
  5. Insight & Marketing Intelligence
    35 min
    • When batteries don’t last for a lifetime and pills don’t slim you down overnight: Hear the case st ...
  6. Marketing Week Strategy
    35 min
    • Is the ability to differentiate based on evocation of brand values and where a brand sits in peopl ...
  7. Realising Your Potential
    35 min
    • Join the Step Up Club in this confidence-building session; the audience will be given the key tips ...
10:50
  1. 40 min
11:30
  1. AI & Tech Innovation
    35 min
    Meet TOBI: The first ever live chatbot in UK telecoms bringing online sales up by 50% Reimagining th ...
  2. Brand & Creative
    35 min
    How we use data insights to understand customers and add more value from end to end Data as a starti ...
  3. Content
    35 min
    • How to shift brand perceptions with a multi-channel, striking visual campaign • Prompting customer ...
  4. Customer Experience
    35 min
    • River Island’s strategy for making the purchase process as seamless as possible • Creating the in- ...
  5. Data & Analytics
    35 min
    How have customer data insights helped to personalise lastminute.com’s e-commerce capabilities? The ...
  6. Personalisation
    35 min
    • How can big brands become more human and accessible with authentic, employee-led content • Leverag ...
  7. Realising Your Potential
    35 min
    • How should brands decide on what is best for their marketing strategy, and is there any difference ...
  8. Social
    35 min
    Reaching 1m views on YouTube and 60k followers on Instagram, find out how Equinox Fitness Clubs are ...
12:20
  1. Brand & Creative
    35 min
    • Exploring body positivity and advertising’s power for change with Grace Victory • Real women, real ...
  2. Digital Transformation
    35 min
    Find out how the MET office is paving the way for its digital transformation journey while faced wit ...
  3. Insight & Marketing Intelligence
    35 min
    Navigating consumers through uncertain times by boosting a nation’s confidence A tough journey throu ...
  4. Marketing Week Strategy
    35 min
    While the world may seem to change faster than ever and new technologies create greater threats and ...
  5. Personalisation
    35 min
    • Why is the “common currency” of shared customer data sets vital? • The importance of consistent pe ...
  6. Realising Your Potential
    35 min
    • How can you use your marketing knowledge to empower others and work on projects that inspire socia ...
12:55
  1. 60 min
13:55
  1. AI & Tech Innovation
    35 min
    • Listen to Spoon Guru’s study findings, revealing how AI can accurately recommend personalised food ...
  2. Brand & Creative
    35 min
    • In a world where people are less trusting of brand advertising but highly driven by brand values, ...
  3. Content
    35 min
    • Within the flurry of World Cup-related content, how can brands stand out during a period of huge p ...
  4. Customer Experience
    35 min
    • How Tesco help the modern consumer by providing product information, or reformulated products and ...
  5. Personalisation
    35 min
    • Find out how MoneySuperMarket is taking personalisation to the next level as part of its re:Invent ...
  6. Social
    35 min
    "Layover with a local": Making travel more fun, and bringing people closer together, through social ...
14:45
  1. Content
    35 min
    • How to build digital experiences that establish customer trust  • Identifying your target audience ...
  2. Customer Experience
    35 min
    • Insight into how big companies can compete with small agile organisations • How to adapt a large o ...
  3. Data & Analytics
    45 min
    • Digital Marketing is more complex than ever – but also increasingly better measurable • Find out h ...
  4. Digital Transformation
    35 min
    B2B is the new B2C: Find out how 3M’s Industrial Business is further modernising its marketing appro ...
  5. Insight & Marketing Intelligence
    35 min
    Find out how new tools and innovative thinking in research are transforming NHS Blood and Transplant ...
  6. Marketing Week Strategy
    35 min
    Our exclusive research earlier this year found that among school children and undergraduates, market ...
  7. Realising Your Potential
    35 min
    • Whilst flexible working, gender equality, the gender pay gap and the ‘mum economy’ are making head ...
15:20
  1. 40 min
16:00
  1. AI & Tech Innovation
    35 min
    • Change of shopper insights in new tech era • Convergence of the funnel • What is the ‘New Content ...
  2. Brand & Creative
    35 min
    • Remain relevant, tactical & agile in your digital advertising • Find out how tech can turn your cu ...
  3. Content
    35 min
    • How can brands successfully expand an inbound, cross-regional content marketing strategy? • Creati ...
  4. Customer Experience
    35 min
    • Overcome key barriers to scaling optimisation by creating a culture of experimentation • Technolog ...
  5. Data & Analytics
    35 min
    • Rethinking the world of marketing measurement, data strategy and attribution: From Marketing Mixed ...
  6. Insight & Marketing Intelligence
    35 min
    Join a panel of senior marketing leaders as they explore the culture, structure and processes that w ...
  7. Personalisation
    35 min
    • Is there still power in mainstream brands and real potential for growth?  • Find out how Kerry Foo ...
  8. Social
    35 min
    How modern travel brand Away approaches brand marketing, with storytelling as the driver, to build a ...
16:45
  1. Headline Stage
    45 min
17:30
  1. Headline Stage
    15 min
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Festival of Marketing

10-11 October 2018

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