The Masters of Marketing Awards 2018


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Marketing Week

Below is a list of our inspirational 2016  winners that were awarded for their mastery in marketing.

Advertising and Consumer Goods

Name: Warburtons

Project Name: The Giant Crumpet Show

Agency: WCRS


Agency of the Year

Name: Brainlabs



Name: Aston Martin

Project Name: Aston Martin DB11 Launch

Agency: Aston Martin DB11 Launch


Brand of the Year

Name: Pret A Manger



Name: U.K Trade and Investment

Project Name: Exporting is Great

Agency: WCRS


Charities and Non-profit (Public Sector and Government)

Name: The National Autistic Society

Project Name: Too Much Information


Highly Commended

Name: Amnesty International

Project Name: How Amnesty International took on the UK government and won

Agency: VCCP


Content Marketing

Name: Hostelworld

Project Name: Targeting A Millennial Audience with Cut Through Digital Content


Highly Commended

Name: Sainsbury's

Project Name: Homemade

Agency: Gravity Road


CRM and Loyalty

Name: Royal Mail

Project Name: B2B CRM program


Data, Analytics and Optimisation and The Steve Wozniak Award for Tech Excellence

Name: Jaguar Land Rover

Project Name: Feel Wimbledon

Agency: Mindshare UK


Digital and Direct Marketing

Name: Which? Magazine

Project Name: Brainlabs - Revolutionaries

Agency: Brainlabs


Email Marketing

Name: SKY


Agency: SapientNitro


Experiential and Events

Name: Seafish

Project Name: Fishing for success with Seafood Week 2015

Agency: iD


Highly Commended

Name: Unilever - Comfort Fabric Conditioner

Project Name: The Comfort Intense Garment Garden


Financial Services

Name: ClearScore

Project Name: ClearScore Launch


Insight and Research

Name: PayPal

Project Name: The Evolution of PayPal: New Purpose, New Money

Agency: Firefish


Marketer of the Year

Name: Kerris Bright

Project Name: Virgin Media

Media, Gaming and Entertainment

Name: BBC One

Project Name: Sprout Boy

Agency: RKCR/Y&R


Mobile and App Marketing

Name: Laundrapp

Project Name: Laundrapp Launch


Highly Commended

Name: Wiley

Project Name: Wiley Author Story, ‘What Inspires You?’ video campaign


Outdoor and Location-based Marketing

Name: Currys PC World

Project Name: Spare the Act

Agency: Posterscope



Name: SapientNitro

Project Name: SpeakEmoji


Programmatic and Performance Marketing

Name: Nationwide

Project Name: Digital BAU Transformation Powered by Programmatic Display

Agency: Havas Media and Affiperf


Promotional and Shopper Marketing

Name: Soreen

Project Name: Meet the Minions with Soreen

Agency: Brass


Multichannel Marketing - Best campaign using four or more media

Name: Aldi

Project Name: Aldi Favourite Things

Agency: McCann Manchester


Public Sector and Government

Name: Prime Minister's office

Project Name: GREAT Britain campaign


Retail and Ecommerce


Project Name: Mini-Fist-Pump Feeling

Agency: Red Brick Road


Rising Star of the Year

Name: Simona Gaia Bara, Marketing Manager Digital Imaging, Sony UK


Search Marketing

Name: L'Oréal Group

Project Name: L'Oréal - 1 search strategy, 22 brands, unbelievable results

Agency: iCrossing


Social Media

Name: Lynx, Unilever and CALM

Project Name: #BiggerIssues

Agency: TMW Unlimited


Sponsorship and Partner Marketing

Name: Infosys

Project Name: Infosys & ATP: Smashing Data, Acing Insights


Telecoms, Energy and Utilities

Name: Virgin Media

Project Name: Virgin Media's Network Expansion: High-Speed Selfies

Agency: Brands2Life


Travel, Leisure and Transport


Project Name: Power To Your People



Name: Hostelworld

Project Name: In Da Hostel With 50 Cent


User Experience and Design

Name: CITB

Project Name: Go Construct

Agency: Bunnyfoot, Nomensa, s8080



  • “The Masters of Marketing Awards are bold and courageous and really push the boundaries for the industry. They recognise truly innovative work and are an inspiration, with some of the best work available for all to see.”
    Karen Stacey

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